Misha Nonoo Texted Us to Explain Her Instagram Fashion Show

The designer has ditched the usual runway spectacle for a digital format this season.

Misha Nonoo

Misha Nonoo (Photo: Billy Farrell Agency)

Plenty of designers this season are aiming to deviate from the expected to produce a fashion show that is anything but, well, expected. Misha Nonoo is one of those creatives; in lieu of hosting an arduous live production with models, hoards of celebrities, editors and other style mavens, she has decided to present her Spring collection in an entirely digital format. And Instagram is her medium of choice.

While we got a bit of a sneak peek at what to expect from the show (alongside a few of her digital preferences), Ms. Nonoo’s Instagram accounts will feature this new collection in its entirety. Make sure to visit both @mishanonoo_show and @mishanonoo, starting today, Saturday, September 12, at 10 a.m., to take part in this thoroughly modern show.

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Misha Nonoo Texted Us to Explain Her Instagram Fashion Show