The Demise of Details

DetailsCondé Nast is pulling the plug on Details, the company announced today. The forthcoming issue of the men’s mag will be it’s last, and its website will gradually transition to GQStyle.com.

GQ Style, which has consistently been popular among upscale millennials and luxury advertisers alike, will significantly expand its digital presence and also increase to a quarterly print schedule,” said the memo. “As a result of these changes, Details will cease publication with the December 2015/January 2016 issue. Details.com will continue to operate as we transition to GQStyle.com in the coming months.”

Detail’s editor in chief Dan Peres and chief revenue officer Drew Schutte are leaving the company, according to the memo. The Wall Street Journal reports that at least twenty percent of the magazine’s 60 person staff will stay at Condé (which means that at least 12 staffers will have a mildly less depressing holiday season).

“It’s been tough the last few months,” Condé president and soon-to-be CEO Bob Sauerberg told the Journal. “Consumers love the magazine. It’s not fair or right.”

The restructuring will also affect the women’s mags. The sales and marketing teams at Glamour and Self will merge, meaning that “the unified teams will leverage the audience scale of two great brands and create a leading women’s advertising platform for our clients,” according to the memo. Self chief revenue officer Mary Murko is also out.

The Demise of Details