If you’re tired of thinking that your Uber is every black car in the vicinity, menswear brand Ben Sherman‘s new holiday cabs have you covered. These branded London taxi cabs are offering complimentary rides around Manhattan, as long as you spot one. Start searching today, as they’re available throughout the weekend.
The festive rides will be chauffeured by smartly dressed cabbies. Passengers can expect gifts and treats, makeovers and tickets to special events. That’s far superior to the usual Uber ride, where the only makeover is the lipstick you apply in the bumpy backseat.
Follow the hashtag #RideWithBenSherman for a hint about where to find the rides, which will be spotted from noon until 7:30PM daily. Instead of awkwardly lurking around black cars that just might be your Uber, enjoy this ideal excuse for afternoon tea. Everyone’s sure to be jealous of the plethora of Instagram opportunities.