Striking Images From the Spring 2017 Pitti Uomo Menswear Fair

These carefully curated collections are almost better than street style photos.

Borsalino hats on display
(Photo: Getty Images).
Which Bugatti hat would you like?
(Photo: Getty Images).
A clean display does a brand good at a busy fair like this
(Photo: Getty Images).
Colorful suits for the menswear peacocks
(Photo: Getty Images).
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Who needs a bookshelf when you can display your Piquadro bags like this?
(Photo: Getty Images).
A spotlight on boots at Pitti Uomo
(Photo: Getty Images).
Quite possibly the chicest clothesline possible
(Photo: Getty Images).
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Adorable Furla keychains for the perusal
(Photo: Getty Images).
Superga sneaks
(Photo: Stefania D'Alessandro/Getty Images).
Gallo swimsuits kept in a cage
(Photo: Getty Images).
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This is the future of fashion, right?
(Photo: Getty Images).
Colorful Gallo swim trunks, ready for a summer swm
(Photo: Getty Images).
A rack of '70s hues from Mini Fluid Fashion
(Photo: Getty Images).
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A display of tropical surfboards
(Photo: Getty Images).
Butterflies accent a white jacket
(Photo: Getty Images).

With scores of flashy fashion shows taking place across the city of Milan this week–for the bi-annual Men’s Fashion Week–it’s easy to forget that a fashion fair is major destination for this crowd. Tons of major brands are now unveiling their wares from June 14 to 17 at Pitti Uomo for the spring 2017 season, including Barbour, Gallo, Church’s and Ghurka.

Attendees are offered a visual feast of fanciful chapeaus, row after row of colorful swim trunks and proper Italian shoes, ranging from easy suede loafers to proper brogues. And these wares aren’t just thrown together; each brand’s offering has been carefully curated, styled and merchandised to make the maximum visual impact.

While it’s always entertaining to scroll through a round-up of street style peacocks posing on the cobblestoned streets of the Italian fashion capital, the scene within the walls of Pitti Uomo is worth a peek as well.

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