Coffee ‘N Clothes sounds like a simple enough premise–it’s an Instagram account that reposts photographs of–yep, you guessed it–coffee (mostly latte art) and clothes (almost exclusively designer, including of-the-moment handbags). The incredibly chic account has caught on, gaining more than 220,000 followers since its inception in March of 2014. The founder, Ryan Glick, posted a quick shot of his sweatpants and coffee more than 100 weeks ago, receiving 129 likes on his personal account. The response made him wonder if exploring new coffee shops around the city could lead to an Instagram account of its own.
“Just try to come up with something that serves a purpose and is actually different. I was always involved in fashion, but how could I find a niche lane that nobody else was doing? The answer was through coffee,” Glick told the Observer. The account has been so popular that it even inspired a spinoff, Designer Lattes, where people had baristas turn their outfits into personalized art.
There are certain facets almost guaranteed to make it into a Coffee ‘N Clothes post, in case you’ve been trying to gain more followers and coming up a few dozen likes short. If you tag the account in your own post, they may re-post and tag your account if you follow a few simple steps. A YSL bag certainly helps, and can be spotted with even the quickest scroll through. Latte art is almost a necessity–don’t expect a bodega roast to make the cut. Matcha lattes, Chanel and Adidas can all be spotted in posts…and anything goes at New York Fashion Week. Dogs, colorful shades (blue lenses are always a favorite) and a backdrop trendier than the corner Starbucks all add to the aesthetic of the account. It’s all very Tumblr or Pinterest, but has found fame on Instagram–it’s quite a coup to be featured on the account, especially since most New York fashion girls tend to Instagram their lattes, anyway. If you’re hoping to add to your Instagram clout (or klout) considering posting a quick latte, Chanel, shades shot. You might even become an influencer on your own.