I Love Unique Retail Concepts, Like Korean Eyewear Brand Gentle Monster’s NY Flagship

Justin Muir and Ivan Lee Mora's sculpture for the Gentle Monster store in Soho

Justin Muir and Ivan Lee Mora’s sculpture for the Gentle Monster store in Soho Gentle Monster

I am fascinated by unique retail concepts. I recently stopped by the Gentle Monster store in Soho (right near our Raden shop at 72 Spring Street) and was blown away by their shop-fit.

The Korean eyewear brand’s New York flagship features an art installation designed by aquarium designer Justin Muir and glass sculptor Ivan Lee Mora. I really admire their novel take on the retail experience (not to mention, I am a sunglasses fanatic).

Gentle Monster's Soho shop.

Gentle Monster’s Soho shop. Gentle Monster

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I Love Unique Retail Concepts, Like Korean Eyewear Brand Gentle Monster’s NY Flagship