Lucky Blue Smith and Hailey Baldwin Eat Pancakes for Tommy Hilfiger

They're doing it for their collective 8.5 million Instagram followers.

It's pancake time!
(Photo: Courtesy Hilfiger Denim).
This is a yoga pose, right?
(Photo: Courtesy Hilfiger Denim).
Pit stop at Pink's Hot Dogs
(Photo: Courtesy Hilfiger Denim).
Care for a game of chicken?
(Photo: Courtesy Hilfiger Denim).
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Hey there, Lucky
(Photo: Courtesy Hilfiger Denim).
Oh la, la!
(Photo: Courtesy Hilfiger Denim).
Walking in tandem, clad in Hilfiger Denim
(Photo: Courtesy Hilfiger Denim).
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Hailey sulks inside of a diner
(Photo: Courtesy Hilfiger Denim).
Lucky sulks inside of a diner
(Photo: Courtesy Hilfiger Denim).
Lucky and Hailey in front of a parked car
(Photo: Courtesy Hilfiger Denim).

What happens when two of Instagram’s most influential individuals (with a combined following of over 8.5 million) get together for a photo shoot? They eat pancakes, naturally.

Lucky Blue Smith and Hailey Baldwin were both tapped to star in the fall/winter 2016 campaign for Hilfiger Denim and you better believe their followers will be reposting these pictures. The theme of this shoot was quite literally “24/7 with Lucky Blue Smith and Hailey Baldwin,” so we get to see these two gorgeous people/models rolling around in a bed, nearly naked (save for some jeans), lounge casually in front of a parked car and play chicken on the sidewalks of Los Angeles.

Needless to say, you need to click through and see all the pictures in the campaign.