Pro Northern Casino Campaign Launches TV Ad

ATLANTIC CITY, NJ - JULY 8:  The roulette wheel spins at Caesars Atlantic City July 8, 2006 in Atlantic City, New Jersey.   (Photo by William Thomas Cain/Getty Images)

ATLANTIC CITY, NJ – JULY 8: The roulette wheel spins at Caesars Atlantic City July 8, 2006 in Atlantic City, New Jersey. (Photo by William Thomas Cain/Getty Images)

OUR Turn NJ, a 501c4 public issue advocacy campaign dedicated to educating New Jerseyans on the benefits of expanding gaming to Northern New Jersey, has released a new ad entitled “Voices”. The ad draws attention to the billions of dollars in gaming revenue New Jersey has lost to neighboring states, money which would have otherwise gone to funding programs for seniors and individuals with disabilities.

The loss of $15 billion in gaming revenue has hurt New Jersey dearly. Gaming revenue in our state, through the Casino Revenue Fund (CRF), pays for programs critical to our seniors and individuals with disabilities. Because of the gaming revenue losses, funding for these programs from the CRF has fallen dramatically, to the tune of $1.8 billion total over the last decade. Meanwhile, the state’s senior population grew by 16% during that time, meaning the demand was greater as the dollars decreased. That loss in funding was made up by the taxpayers of New Jersey. (For breakdowns on New Jersey gaming revenue, visit http://www.ourturnnj.com/benefits)

“Voices” features Maria Villa and Marion Listwan, both senior advocates, and Betty Jackson Burns, whose son has Cerebral Palsy. They discuss the importance of programs funded through gaming revenue and what it means to them and the people they fight for.

The ad transcript:

OUR seniors need help.
We’ve lost $15 billion of gaming revenue, costing New Jersey taxpayers $1.8 billion to support critical programs for OUR seniors.

[MARIA VILLA] Without these programs, they would be lost.

[MARION LISTWAN] Without the property tax freeze the seniors would be out on the street.

[BETTY JACKSON BURNS] Where would they get the money to fund places like this if it didn’t come from

casinos and gaming?

[MARIA VILLA] If it will bring support to our seniors, then I’m in support of the casinos, yes.