If there was one theme to take away from last night’s Kenzo x H&M launch spectacle (which was much more fun than your average fashion show), it was to express yourself. The N.W.A. song by the same name played on a loop, remixed by Sam Spiegel, with live whistle blowers, beat boxers and a mini orchestra. As for the beat? That was handled by the yellow-clad drum line. All of that served as a soundtrack for the troupe of dancers, bedecked in vibrant designs from the affordable collaboration.
The evening was directed by the inimitable Jean-Paul Goude and choreographed by Ryan Heffington, and it was one of those fashion moments that truly puts a smile on your face. The fashion set watched from a ring of bleachers as the neon zebra print boots and flouncy dresses created by Kenzo designers Humberto Leon and Carol Lim, were brought to life. Through twirls, jazz fingers, shimmies and some expressive catwalking, the patchwork sweaters, neon leopard print skirts and graphic sweatshirts were definitely given a heart beat.
Of course there were celebs on hand to view the show from the front row, including Lupita Nyong’o, Chance the Rapper, Iman, Chloë Sevigny and Joe Jonas. Each wore designs from the collection, which will be available on November 3 in 250 H&M stores worldwide.