Guadagno Campaign Launches First TV Ad

In her first campaign commercial, Lt. Gov. Kim Guadagno doubled down on promises to “audit Trenton” as a way to reduce homeowner property tax bills.

The commercial, a 30-second ad released on Tuesday, did not offer any details of the Trenton audit Guadagno is promising. Instead, the ad painted the lieutenant governor as a dedicated public servant who was running for governor to make New Jersey “better.”

The ad’s focus on cost reduction ties into the tax plan Guadagno released last month, promising to slash homeowner property tax bills. It would cap the portion of a homeowner’s property tax that goes toward school funding at 5 percent of household income through a new tax credit of up to $3,000.

Guadagno has distanced herself from Gov. Chris Christie in recent months, but the ad touts her work in his administration “bringing New Jersey’s economy back from the brink” and cutting state unemployment “in half.”

Guadagno spokesman Ricky Diaz declined to say how much the campaign is spending to run the ad, or in which markets it will play. It will start airing on TV on Wednesday, he said.

According to campaign finance records, Guadagno has raised $610,000 and has received an additional $1.22 million in public matching funds.

Watch the ad here: