Apple Music’s new reality show Planet of the Apps, which features celebrities like Jessica Alba and Gwyneth Paltrow judging developers’ ideas, has already been criticized as “dull” and “awkward.” But a new ad campaign urging founders to “put everything on the line” has landed the show in the middle of the age-old debate on work-life balance.
It all started with this poster, which Planet of the Apps released yesterday as part of its promotional push:
Apple tweeted out Kemendo’s quote, but deleted it after a barrage of social media criticism and accusations that the company was showing off the worst of Silicon Valley:
Kemendo told the Observer he was “surprised” by the passionate responses.
“While it’s true that I miss out on time with my family (like millions of Americans that work long hours to feed their families) it wasn’t a boast, just a fact,” he said.
Apple could not be reached for comment.
Kemendo may only be considering this “fact” after his newfound notoriety, but it’s a reality many founders—especially female ones—face all the time. Our column She’s the Boss features kickass women entrepreneurs who fight the work-life balance battle on a daily basis. We’ve also talked to women in tech who missed out on investments simply because they were pregnant.
Startup culture and the gig economy as a whole have been accused of advocating workaholism. Earlier this year one of our writers faulted Fiverr, a freelance services marketplace aimed at “doers,” for a series of subway ads which advocated sleep deprivation and “eating coffee for lunch.” One of the campaign’s slogans was “Got an idea? Isn’t that cute.”