Howard Rubenstein, “the dean of damage control,” as Mayor Rudolph Giuliani once dubbed him, does for the rich and powerful what Harvey Keitel’s Winston Wolf did in Pulp Fiction: he cleans up messes. And as the reigning PR guru for 45 years’ worth of New York’s movers and shakers, that’s a lot of messes. New York’s king of spin has been pulling the strings behind pretty much every major publicity event of the last half-century. Self-made and of modest origins, Mr. Rubenstein has remade the PR industry over the years, transforming it from a once-degraded field into a glamorous and esteemed profession—with himself at its helm. He has built countless connections in the world of business, media and politics—befriending pretty much every top real estate name in the city and every mayor since Abraham Beame—and forged a vast power base of his own. Rubenstein Associates now has more than 200 employees and more than 400 clients. Those clients are America’s power forward: the Yankees, Rubert Murdoch, Bloomberg L.P., the Met, Kraft, Disney. And Mr. Rubenstein—a vestige of the smoke-filled room, an old-fashioned power broker the likes of which are rarely seen anymore—hasn’t been afraid to balance competing interests, simultaneously supporting the likes of Al Gore and Rudolph Giuliani, Leona Helmsley and Donald Trump. Wherever you find power, you’ll likely find Howard Rubenstein behind it.