Jordan Roth, the president of Jujamcyn Theaters—the third-largest Broadway theater owner, which houses The Book of Mormon and Jersey Boys, among others—recently took over principal ownership of the Jujamcyn company, which grosses an average of $200 million a year. Not bad for a 37-year-old.
Mr. Roth is a fresh voice in the Broadway oligarchy: young, educated, creative and openly gay. At the helm of one of Broadway’s most powerful institutions, Mr. Roth has been on a quest to make Broadway relevant to young people again. His family money and connections (he is the son of longtime producer Daryl Roth and Vornado Realty CEO Steven Roth) give him the heft and influence to play Broadway’s guardian angel. Mr. Roth purchased the ailing play Clybourne Park when Scott Rudin pulled out, ultimately shepherding the 2011 Pulitzer winner to a Tony.
And Mr. Roth isn’t all about the money. The dynamic leader has shown keen interest in becoming a major public figure in the theater world at large, and he looks well-poised to do so. Along with being active in social media, Mr. Roth has given a series of Broadway talks with various theater stars at the 92nd Street Y. He’s also made cameos on NBC’s new Broadway show Smash. And he created givenik.com, which allows theatergoers to purchase discounted tickets and donate 5 percent of the price to charity.