A partner at the design firm Pentagram since 1991, Ms. Scher has an inimitable touch that has shaped the graphic identities of some of New York City’s most beloved cultural institutions, including the Museum of Modern Art, the Metropolitan Opera, the New York City Ballet and The Public Theater. Of equal force has been Ms. Scher’s work in the realm of corporate identity. A recently enacted rebranding of Microsoft’s workhorse operating system, Windows—finally modernizing a business identity that had grown stale years ago—is just one example.
Graphic design is the art we see most. It’s everywhere; sometimes good, sometimes bad. The influence Ms. Scher brings, then, is quiet, and twofold: an elevation of the mundane and necessary (businesses must have logos and advertising, after all), and an elevation of the professional practice of design itself (a search for beauty and communicative clarity in the same movement).
Her work and ethos have gone on to influence a generation of designers creating work today. So when you see that striking poster on the subway, or that perfectly drawn logo, you might never know who created it. But chances are, some small part of its imprint is can be credited to Ms. Scher.