Strauss Zelnick is a media mogul in the truest sense. The former head of 20th Century Fox and president and CEO of BMG Entertainment division is now the reigning king of video games. In 2007, Mr. Zelnick and his partners at ZelnickMedia, his eponymous media conglomerate, took the reins at video game stalwart Take-Two Interactive, one of the biggest names in interactive entertainment and the owner of 2K and Rockstar games. As CEO of the company behind the most popular and controversial franchise of the decade—namely Grand Theft Auto, the game that taught a generation of kids how to steal cars and murder hookers—Mr. Zelnick’s business savvy has shown he isn’t afraid to court controversy. As one of the reigning elders (literally) of the video game world, Mr. Zelnick could easily be blamed for gluing a generation of kids to their TV sets and game consoles. And while Take-Two’s numbers remain rocky, the long-awaited release of Grand Theft Auto V might be the big splash needed to return the company to its former eminence—and put Mr. Zelnick right in the critics’ line of fire. Knowing the notoriously brash, outspoken CEO’s track record, we can’t wait for the (verbal) bullets to start flying.