“You never see any real fucking New Yorkers at the Met. It’s always packed with people from god knows where, running around going, ‘Ooh, look at that.’” On a recent overcast Sunday afternoon, the advertising legend George Lois was plowing through the crowds at the Metropolitan Museum of Art on his way to plumb its encyclopedic contents for inspiration. For decades, he has been coming to the Met every Sunday for what he calls his “spiritual day of worship,” and it has been a wellspring for the Big Ideas that have powered his work, from the eye-poking ads that sparked Madison Avenue’s so-called Creative Revolution in the 1960s to the sizzlingly provocative covers he designed for Esquire during the magazine’s heyday. Over the past few years, however, Sundays have taken on a new significance: it’s when he has to sit through another episode of Mad Men. Mr. Lois takes the program’s debauched vision of his industry as a personal insult, and he has been waging a one-man campaign against it. Read More
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