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	<title>Observer &#187; A.J. Hewat</title>
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		<title>Observer &#187; A.J. Hewat</title>
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		<title>In Bottom-Line Culture, the Sciences Was Tops</title>

		<comments>http://observer.com/2001/07/in-bottomline-culture-the-sciences-was-tops/#comments</comments>
		<pubDate>Mon, 23 Jul 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/07/in-bottomline-culture-the-sciences-was-tops/</link>
			<dc:creator>A.J. Hewat</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2001/07/in-bottomline-culture-the-sciences-was-tops/</guid>
		<description><![CDATA[<p>With nonprofit institutions now thoroughly at the mercy of</p>
<p>corporate types, it's hard to get excited about the latest crimes against the</p>
<p>life of the mind. Still, consider what's happening over at the New York Academy</p>
<p>of Sciences on East 63rd Street.</p>
<p>President and chief executive Rodney W. Nichols, a former vice president of Rockefeller</p>
<p>University, has been trying to turn</p>
<p>an agreeably messy and democratic membership organization into one of those</p>
<p>hierarchical lean machines so admired by the slash-and-cash crowd.</p>
<p> And despite what Rod Nichols' detractors characterize as the</p>
<p>ineptitude and instability of his nine-year reign, Mr. Nichols may yet succeed.</p>
<p> Earlier this year, the academy put its greatest physical</p>
<p>asset on the market: the five-story neo-Renaissance palazzo donated in 1950 by</p>
<p>a Woolworth heir. More recently, with Mr. Nichols leading the chorus, the</p>
<p>academy's board of governors junked its greatest intellectual asset, The Sciences magazine.</p>
<p> Why close down a brilliant publication, winner of seven</p>
<p>National Magazine Awards for general excellence, essays and criticism? Why kill</p>
<p>a magazine that has only gotten better-and less costly-since the academy</p>
<p>launched it in 1961?</p>
<p> Obviously, because The</p>
<p>Sciences didn't embrace Mr. Nichols' confused agenda for the academy,</p>
<p>and-above all-because it didn't make money.</p>
<p> After the academy abruptly shut down The Sciences in June, Bill Green, chairman of the board of</p>
<p>governors and the former Republican Congressman from the Silk Stocking</p>
<p>district, invoked the corporate culture's first article of faith: Anything that</p>
<p>cannot make a profit deserves to die. "Excellent though it may have been, [ The Sciences ] … was a tremendous drain,"</p>
<p>ran his statement to the press.</p>
<p> The six Sciences</p>
<p>editors were ordered out of their charmless offices at 655</p>
<p>Madison Avenue, and pronto. Locks were installed</p>
<p>on the doors (lest there be looting or robbing of pharmaceutical journals?).</p>
<p>Mr. Nichols offered severance pay in exchange for silence. The academy hoped</p>
<p>that would be the end of it.</p>
<p> But the magazine Mr. Nichols shot to kill doesn't wish to</p>
<p>die. Its supporters have put up a Web site, SaveTheSciences.com, and are urging</p>
<p>the academy's international membership and other readers to register a protest</p>
<p>at the site.</p>
<p> Naturally, The</p>
<p>Sciences ' impressive roster of contributing editors-Stephen Jay Gould,</p>
<p>Laurence Marschall, Rosamond Purcell, Robert Sapolsky and Hans Christian von</p>
<p>Baeyer-oppose the academy's decision. But the chief signatories to the Web site</p>
<p>also include Richard Stolley, editorial director of Time Inc. magazines; Dennis</p>
<p>Flanagan, retired editor of Scientific</p>
<p>American ; Frances Farrell, publisher of The</p>
<p>Sporting News ; and Dr. Nicholas Charney, co-founder of Psychology Today . Along with a dozen others, these people had</p>
<p>served, pro bono, at the academy's request, on a committee to improve the</p>
<p>magazine's finances. Not one believed the only recourse was shutting it down.</p>
<p> As the committee often reminded chief executive Nichols,</p>
<p>plenty more people might have read The</p>
<p>Sciences had they known it existed. (The academy made no effort to</p>
<p>advertise that anyone could subscribe for $20, not just members who paid their</p>
<p>$95.) And if annual membership dues were viewed as income generated by the</p>
<p>magazine- The Sciences having been the</p>
<p>chief benefit of joining-then even the current low membership of 30,000 would</p>
<p>generate about $3 million in revenues. With that sum, you'd still be able to</p>
<p>put out The Sciences , with plenty</p>
<p>left over for canapés in the Florentine Room.</p>
<p> In the magazine business, The Sciences is what's known as a "thought leader." The term refers</p>
<p>to any magazine worth reading: Harper's ,</p>
<p> The New Republic , The Atlantic , The  American Scholar, Commentary and the like. With rare exceptions,</p>
<p>these magazines don't make a dime. They are supported by foundations or rich</p>
<p>people or both. Typically, their sphere of influence extends in inverse</p>
<p>relation to their circulation figures.</p>
<p> The Sciences had</p>
<p>such influence. In a world of test-marketed publications, it remained a miracle</p>
<p>of good taste: heavy yet seamless editing, restrained page design and inspired</p>
<p>art direction (using fine-art reproductions to illustrate articles, which began</p>
<p>as a way to save money on photos, became its signature).</p>
<p> The "gulf of incomprehension" between literary intellectuals</p>
<p>and the scientific elite, addressed nearly a half-century ago by C.P. Snow in</p>
<p>"The Two Cultures," was never better bridged than by The Sciences . It brought artists, writers and scientists into its</p>
<p>drawing room to entertain and edify one another. It evolved into something</p>
<p>superior to a magazine; it became a living force.</p>
<p> An academy spokesman explained, "Rod Nichols loved The Sciences . It was just a business</p>
<p>decision."</p>
<p> Of course: just business. Said the</p>
<p>neurologist and writer Oliver Sacks, an occasional contributor, with</p>
<p>characteristic eloquence. "So many good things are killed or degraded</p>
<p>supposedly because they can't be afforded, whereas what really can't be</p>
<p>afforded is the loss of quality."</p>
<p> Terry Golway will</p>
<p>return to this space next week. </p>
]]></description>
		<content:encoded><![CDATA[<p>With nonprofit institutions now thoroughly at the mercy of</p>
<p>corporate types, it's hard to get excited about the latest crimes against the</p>
<p>life of the mind. Still, consider what's happening over at the New York Academy</p>
<p>of Sciences on East 63rd Street.</p>
<p>President and chief executive Rodney W. Nichols, a former vice president of Rockefeller</p>
<p>University, has been trying to turn</p>
<p>an agreeably messy and democratic membership organization into one of those</p>
<p>hierarchical lean machines so admired by the slash-and-cash crowd.</p>
<p> And despite what Rod Nichols' detractors characterize as the</p>
<p>ineptitude and instability of his nine-year reign, Mr. Nichols may yet succeed.</p>
<p> Earlier this year, the academy put its greatest physical</p>
<p>asset on the market: the five-story neo-Renaissance palazzo donated in 1950 by</p>
<p>a Woolworth heir. More recently, with Mr. Nichols leading the chorus, the</p>
<p>academy's board of governors junked its greatest intellectual asset, The Sciences magazine.</p>
<p> Why close down a brilliant publication, winner of seven</p>
<p>National Magazine Awards for general excellence, essays and criticism? Why kill</p>
<p>a magazine that has only gotten better-and less costly-since the academy</p>
<p>launched it in 1961?</p>
<p> Obviously, because The</p>
<p>Sciences didn't embrace Mr. Nichols' confused agenda for the academy,</p>
<p>and-above all-because it didn't make money.</p>
<p> After the academy abruptly shut down The Sciences in June, Bill Green, chairman of the board of</p>
<p>governors and the former Republican Congressman from the Silk Stocking</p>
<p>district, invoked the corporate culture's first article of faith: Anything that</p>
<p>cannot make a profit deserves to die. "Excellent though it may have been, [ The Sciences ] … was a tremendous drain,"</p>
<p>ran his statement to the press.</p>
<p> The six Sciences</p>
<p>editors were ordered out of their charmless offices at 655</p>
<p>Madison Avenue, and pronto. Locks were installed</p>
<p>on the doors (lest there be looting or robbing of pharmaceutical journals?).</p>
<p>Mr. Nichols offered severance pay in exchange for silence. The academy hoped</p>
<p>that would be the end of it.</p>
<p> But the magazine Mr. Nichols shot to kill doesn't wish to</p>
<p>die. Its supporters have put up a Web site, SaveTheSciences.com, and are urging</p>
<p>the academy's international membership and other readers to register a protest</p>
<p>at the site.</p>
<p> Naturally, The</p>
<p>Sciences ' impressive roster of contributing editors-Stephen Jay Gould,</p>
<p>Laurence Marschall, Rosamond Purcell, Robert Sapolsky and Hans Christian von</p>
<p>Baeyer-oppose the academy's decision. But the chief signatories to the Web site</p>
<p>also include Richard Stolley, editorial director of Time Inc. magazines; Dennis</p>
<p>Flanagan, retired editor of Scientific</p>
<p>American ; Frances Farrell, publisher of The</p>
<p>Sporting News ; and Dr. Nicholas Charney, co-founder of Psychology Today . Along with a dozen others, these people had</p>
<p>served, pro bono, at the academy's request, on a committee to improve the</p>
<p>magazine's finances. Not one believed the only recourse was shutting it down.</p>
<p> As the committee often reminded chief executive Nichols,</p>
<p>plenty more people might have read The</p>
<p>Sciences had they known it existed. (The academy made no effort to</p>
<p>advertise that anyone could subscribe for $20, not just members who paid their</p>
<p>$95.) And if annual membership dues were viewed as income generated by the</p>
<p>magazine- The Sciences having been the</p>
<p>chief benefit of joining-then even the current low membership of 30,000 would</p>
<p>generate about $3 million in revenues. With that sum, you'd still be able to</p>
<p>put out The Sciences , with plenty</p>
<p>left over for canapés in the Florentine Room.</p>
<p> In the magazine business, The Sciences is what's known as a "thought leader." The term refers</p>
<p>to any magazine worth reading: Harper's ,</p>
<p> The New Republic , The Atlantic , The  American Scholar, Commentary and the like. With rare exceptions,</p>
<p>these magazines don't make a dime. They are supported by foundations or rich</p>
<p>people or both. Typically, their sphere of influence extends in inverse</p>
<p>relation to their circulation figures.</p>
<p> The Sciences had</p>
<p>such influence. In a world of test-marketed publications, it remained a miracle</p>
<p>of good taste: heavy yet seamless editing, restrained page design and inspired</p>
<p>art direction (using fine-art reproductions to illustrate articles, which began</p>
<p>as a way to save money on photos, became its signature).</p>
<p> The "gulf of incomprehension" between literary intellectuals</p>
<p>and the scientific elite, addressed nearly a half-century ago by C.P. Snow in</p>
<p>"The Two Cultures," was never better bridged than by The Sciences . It brought artists, writers and scientists into its</p>
<p>drawing room to entertain and edify one another. It evolved into something</p>
<p>superior to a magazine; it became a living force.</p>
<p> An academy spokesman explained, "Rod Nichols loved The Sciences . It was just a business</p>
<p>decision."</p>
<p> Of course: just business. Said the</p>
<p>neurologist and writer Oliver Sacks, an occasional contributor, with</p>
<p>characteristic eloquence. "So many good things are killed or degraded</p>
<p>supposedly because they can't be afforded, whereas what really can't be</p>
<p>afforded is the loss of quality."</p>
<p> Terry Golway will</p>
<p>return to this space next week. </p>
]]></content:encoded>
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