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Brad Wieners

A White-Hot Media Company’s Mania for Breaking New Ground

Predictably (and appropriately, given the minor yet symbolic role a leaked e-mail played in Wired ‘s foiled 1996 bid for an I.P.O.), two months before I set eyes on Gary Wolf’s Wired-A Romance , a biopic of a book on Wired founder Louis Rossetto, his business and romantic partner Jane Metcalfe, and the phenomenal rise Read More

Grab a Tiger by Its Tail: ExxonMobil Feels the Heat

The week before the ExxonMobil Corporation’s recent annual shareholders meeting, several hundred of the mega-corporation’s executives, investors and analysts received a disconcerting piece of mail: an ExxonMobil-logo’d envelope labeled “Revised Annual Report Enclosed.” In a cover letter, ExxonMobil chairman and chief executive Lee R. Raymond explained: “I know you already received a copy of our Read More

Big Ego, Big Business, And the Vision Thing

The Productive Narcissist: The Promise and Peril of Visionary Leadership , by Michael Maccoby. Broadway Books, 298 pages, $26.95.

Reclaiming narcissism as a good thing might seem an odd cause célèbre , but that’s the very restoration project that psychologist and business guru Michael Maccoby has taken up in his latest book. As Mr. Read More