
Those Dirty Rings! Corruption-Prone IOC Always Goes for the Gold
In the glare of the Opening Night Ceremony for the 2012 Olympiad, NBC’s custodians of sporting goodwill would occasionally suggest that the spectacle unfolding beneath their gaze would prove a boon to cash-strapped East London.
The event’s own labored narrative arc told a different story: If the receding industrial prosperity of the East End would ever return, it would only be in the tightly scripted precincts of imagineered spectacle. As a retinue of factory workers poured like so many Orcs out of the Glastonberry Tor erected at one corner of the facility, they hastened to a makeshift foundry to pretend-forge one of the Olympic rings. To Matt Lauer, this tableau was not merely a visual triumph, but an olfactory one: “Not only are you watching this ring being forged actually on the field, you’re now smelling it. They’ve found a way to pump that sulfur smell, that factory smell, out to 65,000 people.” Read More








