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Helaina Hovitz

The Hustle

Jay Morrison, AKA Mr. Real Estate.

The Powder Broker: From Teenage Drug Dealer to Real Estate ‘It’ Guy

Materially speaking, Jermaine “Jay” Morrison wasn’t born with much. He had brains and personality, and his circumstances gave him drive. “We were really, really, really poor,” the New Jersey real estate broker told The Observer. “Shit was hard. Really, really, really hard.”

Growing up in Somerville, N.J., he could see just two ways out: one was crack, the other was cocaine, and at various times he tried selling both. At age 16, Mr. Morrison started peddling drugs, and soon discovered he had a knack for sales—to the tune of $100,000 a year, he claims.

“I would be on the street all night until 4 a.m.,” he told The Observer. “I remember, it was Christmastime and it was really cold outside. Slowly, every other guy would leave, until it was 3 in the morning and I was the last guy in the corner. I got all the business.”  Read More