
Purchase With a Side of Protest? New App Reveals Corporate Roots of Common Goods
Now you can have your morals and eat them too.
Buycott is a new app that removes the potential of cognitive dissonance from consumer brand decisions.
Created by 26-year-old Ivan Pardo, it allows you to swipe product barcodes and peruse the product’s corporate family tree before making the decision to purchase it.
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