
10 Madison Square West: A Study In Classy Neutrals
A decade (or two) ago it might have been adventurous for an upper-middle-class brood to move downtown, but now going south is about as edgy as a pair of Tori Burch flats. Gone are the days when artistic sorts divvied up Tribeca lofts or crammed themselves into Chelsea walk-ups —now well-to-do clans simply plunk down a few million for a three or four-bedroom condo in a new development, put in an application at Avenues and call it a day. “Downtown” is no longer a lifestyle descriptor, but a geographic one.
Reflective of this shift, many of the new downtown developments now coming to market are far from daring in their design choices. While every so often a condo like Blue comes along and pushes the envelope, more often than not, new construction and conversions display the “classic,” very vanilla stylings that, not incidentally, tend to sell very well. Read More



