<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/css" media="screen" href="http://s2.wp.com/wp-content/themes/vip/newyorkobserver/stylesheets/rss.css"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Observer &#187; Manny Howard</title>
	<atom:link href="http://observer.com/author/manny-howard/feed/" rel="self" type="application/rss+xml" />
	<link>http://observer.com</link>
	<description>Just another WordPress.com site</description>
	<lastBuildDate>Sun, 03 Jun 2012 23:24:37 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='observer.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>Observer &#187; Manny Howard</title>
		<link>http://observer.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://observer.com/osd.xml" title="Observer" />
	<atom:link rel='hub' href='http://observer.com/?pushpress=hub'/>
		<item>
				
		<title>Chef Matt Kenney Om The Hot Plate With The I.R.S.</title>

		<comments>http://observer.com/2002/02/chef-matt-kenney-om-the-hot-plate-with-the-irs/#comments</comments>
		<pubDate>Mon, 18 Feb 2002 00:00:00 -0400</pubDate>
					<link>http://observer.com/2002/02/chef-matt-kenney-om-the-hot-plate-with-the-irs/</link>
			<dc:creator>Manny Howard</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2002/02/chef-matt-kenney-om-the-hot-plate-with-the-irs/</guid>
		<description><![CDATA[<p>On Friday, Feb. 1, chef Matthew Kenney, the owner of Commissary, Commune and a number of other hipster restaurants got the first of a series of unpleasant deliveries from the United States Treasury: a $95,000 lien against his business, the Matthew Kenney Group, fornon-payment of payroll and sales taxes. </p>
<p>But that was just a taste of things to come. Four days later, on Feb. 5, the Internal Revenue Service socked Mr.Kenney with five additional liens totaling $726,000 plus interest and penalties, which one restaurant-industry accountant conservatively estimated could amount to an additional $400,000.</p>
<p> Mr. Kenney downplayed the financial imbroglio. He told The Observer that the money he got from the sale of his share in Canteen, a restaurant located on Mercer Street in Soho, will more than cover his I.R.S. bill. "I already took my hit," he said. "I had to sell 65 percent in a beautiful restaurant in that perfect location. It was very painful to do."</p>
<p> News of Mr. Kenney's financial woes may come as a shock to those New Yorkers who knew the chef primarily from eating at his restaurants or from checking out his good looks and good press in food and fashion magazines. But restaurant-industry denizens who are familiar with Mr. Kenney's businesses said that the writing has been on the wall for some time now.</p>
<p> "I'm surprised it didn't happen sooner," said Mr. Kenney's former accountant Gary P. Levy, whose client list includes Gotham Bar &amp; Grill, Union Square Café and Jean Georges. "I advised him to file Chapter 11 six years ago. He didn't listen, though. You know he still owes me seven grand."</p>
<p> "I don't remember anybody telling me to file for bankruptcy, ever," Mr. Kenney responded.</p>
<p> "He's a nice guy, he really is," Mr. Levy said of Mr. Kenny. "But he doesn't have the aptitude for business, and he doesn't often surround himself with people who do."</p>
<p> One restaurant industry source said that Mr. Kenney started bouncing checks to his staff and his purveyors as early as 1995. "That's not true," Mr. Kenney said. "We had a few problems for a few months after Sept. 11, but that's it."</p>
<p> Indeed, Mr. Kenney did not deny the assertion made by Peter Cassell, the general manager of Canteen, that Mr. Kenney had to quickly raise six months worth of Commune's rent in order or quash an eviction notice.</p>
<p> Mr. Kenney's career had a much more charmed beginning. After attending the French Culinary Institute and working in the kitchens of Malvasia and La Caravelle, Mr. Kenney opened his first restaurant, the Moroccan-themed American bistro Matthew's in 1993. Three years later, he opened Mezze.</p>
<p> Mr. Kenney also hired a publicist, Karine Bakhoum, who fashioned a campaign that revolved as much around the chef's boyish good looks as it did his provocative torquing of American bistro fair.</p>
<p> Mr. Kenney quickly became a darling of the food media. In 1994, Food &amp; Wine magazine included Mr. Kenney in its annual August roundup of the 10 Best New Chefs. He earned a 1995 nomination for "Rising Star Chef" from the James Beard Foundation.</p>
<p> But subsequent ventures would prove troublesome. In 1996, he partnered with the Los Angeles-based high-end pen manufacturer Boyd Willat to open the Mediterreanean-inspired Monzu, in the space beneath the Soho branch of the Guggenheim Museum. Monzu was Mr. Willet's second attempt to make the cavernous site work.</p>
<p> Around the same time, Mr. Kenney made two ill-fated attempts to run the food and beverage service at the Stanhope Hotel on upper Fifth Avenue; first with Mercer Hotel owner Andre Balazs, then with restaurateur Frederick Lesort.</p>
<p> Meanwhile, Monzu was floundering. In the fall of 1999, Mr. Kenney partnered with Merc Bar owner John McDonald. With silent partners, Mr. McDonald said he raised the $1 million necessary to bail out and to finance a facelift for the restaurant.  The restaurant was renamed Canteen.</p>
<p> For the few months that Mr. Kenney was in the kitchen, the place got good marks and did good business. But sources at Canteen said it wasn't long, before Mr. Kenney's attention drifted elsewhere. He began spending less and less time behind Canteen's stoves, and, it seemed to some at the restaurant, more time in the publicity machine, including a memorable photo shoot with the model Giselle Bundchen in Vogue magazine. According to one longtime associate, Mr. Kenney was also living expensively, "filling his closet with Prada, buying a $15,000 watch, the newest Audi and a brand new Ducati."</p>
<p> Some followers of Mr. Kenney's career cite the late summer 2000 opening of his Chelsea restaurant Commune as the first sign that he had begun to lose his celebrity sheen. Critics panned the food and patrons complained about long waits for reserved tables.</p>
<p> "He is a really talented chef, but he wanted to be an entrepreneur." said Ms. Bakhoum, who stopped working with him in 1999. "He wanted to franchise everything. He even wanted to open spas."</p>
<p> Last year, Mr. Kenney's money woes also seemed to catch up with him. "Nobody who worked for Matthew was getting paid with any regularity" in 2001, said one staffer. "Yet he was opening a Commissary in New York, Portland, Maine and Atlanta." He currently owns seven restaurants.</p>
<p> On Nov. 19, Mr. McDonald bought Mr. Kenney out of Canteen. "It was an amicable split," Mr. McDonald said.</p>
<p> But Canteen's general manager, Mr. Cassell, who played a role in the buyout of Mr. Kenney said he doubted that the chef/restaurateur would be able to settle his I.R.S. with the money he got from Mr. McDonald. "No way," Mr. Cassell said. "What the vendors are telling me they're still looking for from Kenny and what we've already paid in inherited debt and bounced payroll, there's no way he walks away clean." </p>
]]></description>
		<content:encoded><![CDATA[<p>On Friday, Feb. 1, chef Matthew Kenney, the owner of Commissary, Commune and a number of other hipster restaurants got the first of a series of unpleasant deliveries from the United States Treasury: a $95,000 lien against his business, the Matthew Kenney Group, fornon-payment of payroll and sales taxes. </p>
<p>But that was just a taste of things to come. Four days later, on Feb. 5, the Internal Revenue Service socked Mr.Kenney with five additional liens totaling $726,000 plus interest and penalties, which one restaurant-industry accountant conservatively estimated could amount to an additional $400,000.</p>
<p> Mr. Kenney downplayed the financial imbroglio. He told The Observer that the money he got from the sale of his share in Canteen, a restaurant located on Mercer Street in Soho, will more than cover his I.R.S. bill. "I already took my hit," he said. "I had to sell 65 percent in a beautiful restaurant in that perfect location. It was very painful to do."</p>
<p> News of Mr. Kenney's financial woes may come as a shock to those New Yorkers who knew the chef primarily from eating at his restaurants or from checking out his good looks and good press in food and fashion magazines. But restaurant-industry denizens who are familiar with Mr. Kenney's businesses said that the writing has been on the wall for some time now.</p>
<p> "I'm surprised it didn't happen sooner," said Mr. Kenney's former accountant Gary P. Levy, whose client list includes Gotham Bar &amp; Grill, Union Square Café and Jean Georges. "I advised him to file Chapter 11 six years ago. He didn't listen, though. You know he still owes me seven grand."</p>
<p> "I don't remember anybody telling me to file for bankruptcy, ever," Mr. Kenney responded.</p>
<p> "He's a nice guy, he really is," Mr. Levy said of Mr. Kenny. "But he doesn't have the aptitude for business, and he doesn't often surround himself with people who do."</p>
<p> One restaurant industry source said that Mr. Kenney started bouncing checks to his staff and his purveyors as early as 1995. "That's not true," Mr. Kenney said. "We had a few problems for a few months after Sept. 11, but that's it."</p>
<p> Indeed, Mr. Kenney did not deny the assertion made by Peter Cassell, the general manager of Canteen, that Mr. Kenney had to quickly raise six months worth of Commune's rent in order or quash an eviction notice.</p>
<p> Mr. Kenney's career had a much more charmed beginning. After attending the French Culinary Institute and working in the kitchens of Malvasia and La Caravelle, Mr. Kenney opened his first restaurant, the Moroccan-themed American bistro Matthew's in 1993. Three years later, he opened Mezze.</p>
<p> Mr. Kenney also hired a publicist, Karine Bakhoum, who fashioned a campaign that revolved as much around the chef's boyish good looks as it did his provocative torquing of American bistro fair.</p>
<p> Mr. Kenney quickly became a darling of the food media. In 1994, Food &amp; Wine magazine included Mr. Kenney in its annual August roundup of the 10 Best New Chefs. He earned a 1995 nomination for "Rising Star Chef" from the James Beard Foundation.</p>
<p> But subsequent ventures would prove troublesome. In 1996, he partnered with the Los Angeles-based high-end pen manufacturer Boyd Willat to open the Mediterreanean-inspired Monzu, in the space beneath the Soho branch of the Guggenheim Museum. Monzu was Mr. Willet's second attempt to make the cavernous site work.</p>
<p> Around the same time, Mr. Kenney made two ill-fated attempts to run the food and beverage service at the Stanhope Hotel on upper Fifth Avenue; first with Mercer Hotel owner Andre Balazs, then with restaurateur Frederick Lesort.</p>
<p> Meanwhile, Monzu was floundering. In the fall of 1999, Mr. Kenney partnered with Merc Bar owner John McDonald. With silent partners, Mr. McDonald said he raised the $1 million necessary to bail out and to finance a facelift for the restaurant.  The restaurant was renamed Canteen.</p>
<p> For the few months that Mr. Kenney was in the kitchen, the place got good marks and did good business. But sources at Canteen said it wasn't long, before Mr. Kenney's attention drifted elsewhere. He began spending less and less time behind Canteen's stoves, and, it seemed to some at the restaurant, more time in the publicity machine, including a memorable photo shoot with the model Giselle Bundchen in Vogue magazine. According to one longtime associate, Mr. Kenney was also living expensively, "filling his closet with Prada, buying a $15,000 watch, the newest Audi and a brand new Ducati."</p>
<p> Some followers of Mr. Kenney's career cite the late summer 2000 opening of his Chelsea restaurant Commune as the first sign that he had begun to lose his celebrity sheen. Critics panned the food and patrons complained about long waits for reserved tables.</p>
<p> "He is a really talented chef, but he wanted to be an entrepreneur." said Ms. Bakhoum, who stopped working with him in 1999. "He wanted to franchise everything. He even wanted to open spas."</p>
<p> Last year, Mr. Kenney's money woes also seemed to catch up with him. "Nobody who worked for Matthew was getting paid with any regularity" in 2001, said one staffer. "Yet he was opening a Commissary in New York, Portland, Maine and Atlanta." He currently owns seven restaurants.</p>
<p> On Nov. 19, Mr. McDonald bought Mr. Kenney out of Canteen. "It was an amicable split," Mr. McDonald said.</p>
<p> But Canteen's general manager, Mr. Cassell, who played a role in the buyout of Mr. Kenney said he doubted that the chef/restaurateur would be able to settle his I.R.S. with the money he got from Mr. McDonald. "No way," Mr. Cassell said. "What the vendors are telling me they're still looking for from Kenny and what we've already paid in inherited debt and bounced payroll, there's no way he walks away clean." </p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2002/02/chef-matt-kenney-om-the-hot-plate-with-the-irs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
				
		<title>David Bouley Is Feeding Rescuers, But It&#8217;s Now &#8216;a Business Venture&#8217;</title>

		<comments>http://observer.com/2001/11/david-bouley-is-feeding-rescuers-but-its-now-a-business-venture/#comments</comments>
		<pubDate>Mon, 05 Nov 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/11/david-bouley-is-feeding-rescuers-but-its-now-a-business-venture/</link>
			<dc:creator>Manny Howard</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2001/11/david-bouley-is-feeding-rescuers-but-its-now-a-business-venture/</guid>
		<description><![CDATA[<p>Ten days after the terrorist attack on the World Trade Center,</p>
<p>the streets of Tribeca were filled with smoke and uncertainty, and chef David</p>
<p>Bouley's businesses were no exception.</p>
<p> At 4:30 on Sept. 21, the staff and management of Bouley Bakery,</p>
<p>Mr. Bouley's restaurant on West Broadway and Duane Street, were supposed to</p>
<p>meet to discuss the future. Both the Bakery and Mr. Bouley's other restaurant,</p>
<p>Danube, which is around the corner on Hudson Street, had been closed since</p>
<p>Sept. 11, and a majority of the dining-room staff as well as a number of</p>
<p>kitchen workers were owed at least one paycheck.</p>
<p> But Mr. Bouley did not make the meeting. Since Sept. 11, Mr.</p>
<p>Bouley and a number of the city's chefs and restaurateurs had been spending</p>
<p>their days at ground zero, feeding thousands of rescue and relief workers. Mr.</p>
<p>Bouley had sent his controller, Tony Guissarri, to the meeting in his place,</p>
<p>but according to workers who attended, Mr. Guissarri was able to offer few</p>
<p>answers and no paychecks. Stefan Nafziger, a waiter and stand-in captain at the</p>
<p>Bakery, quit on the spot.</p>
<p> A number of the crew were still standing around at 6 p.m., when</p>
<p>Mr. Bouley arrived at the restaurant. When he headed straight for the kitchen,</p>
<p>maitre d' Dominique Simon, a 10-year veteran of Mr. Bouley's various</p>
<p>enterprises, chased after the chef and implored him to speak to the staff.</p>
<p> The workers who were present when Mr. Bouley addressed them</p>
<p>remembered that he told his staff, "You're not seeing the big picture."</p>
<p>According to a captain who was present at the meeting, Mr. Bouley said to his</p>
<p>staff, "This is a tragedy. Stop worrying about yourselves."</p>
<p> In the weeks following the terrorist attacks, Mr. Bouley has been</p>
<p>lauded by the media and colleagues in the food-service business for his</p>
<p>tireless work at the disaster site.</p>
<p> Yet a number of the chef's former employees who have been laid</p>
<p>off or have quit since Sept. 11, as well as several well-established</p>
<p>restaurant-industry sources, say Mr. Bouley has exhibited another kind of</p>
<p>selfishness. They allege that Mr. Bouley has profited from the relief effort by</p>
<p>using unpaid volunteers and donated food to work with a paid skeleton crew to</p>
<p>prepare tens of thousands of meals for relief workers for which, the sources</p>
<p>estimated, the Red Cross has paid him hundreds of thousands of dollars a week.</p>
<p> Mr. Bouley declined to be interviewed for this piece. But in</p>
<p>response to written questions submitted to him, he said through a spokesman:</p>
<p>"What started as a charitable effort has become a business venture." The</p>
<p>spokesman added: "David is not a profit-driven chef …. He has no idea what his</p>
<p>profits are."</p>
<p> Mr. Bouley has been a controversial figure on the New York</p>
<p>restaurant scene since the mid-1980's, when he worked as the chef at</p>
<p>Montrachet. The Connecticut native has clashed with partners and backers-such</p>
<p>as the late Warner LeRoy, with whom he briefly partnered in the 90's-and is</p>
<p>known for both his exceptional talent as a chef and his mercurial moods.</p>
<p> But in the weeks following Sept. 11, some of Mr. Bouley's</p>
<p>restaurant-industry colleagues and competitors seemed to be revising their</p>
<p>opinions of the chef after seeing him preparing and serving food at ground</p>
<p>zero.</p>
<p> Mr. Bouley was one of several chefs and restaurateurs who rushed</p>
<p>down to the World Trade Center disaster site after the attack. Among the former</p>
<p>were Daniel Boulud, Gray Kunz and Tribeca Grill's Don Pintabona; the latter</p>
<p>included BR Guest owner Steve Hanson, Myriad Restaurant Group owner Drew Nieporent</p>
<p>and Union Square Café's Danny Meyer.</p>
<p> The food-service efforts were</p>
<p>big-hearted but ultimately disorganized, and many of the participants said they</p>
<p>were relieved when the Red Cross stepped in to take control.</p>
<p> The Red Cross had already awarded one food-service contract to</p>
<p>the Soho-based catering outfit Great Performances, which is located on Spring</p>
<p>Street, and it began a local search to award a second contract at the end of</p>
<p>September. According to sources, six large catering companies were approached,</p>
<p>and the lowest bid-$4.61 per meal-came from Chartwells, a Rye Brook, N.Y.–based</p>
<p>company which has been named the official caterer of the 2002 Winter Olympics.</p>
<p>Chartwells' parent company had also had numerous contracts with businesses in</p>
<p>the World Trade Center complex.</p>
<p> But Chartwells did not get the contract. On Wednesday, Oct. 9, BR</p>
<p>Guest's Mr. Hanson, who is the owner of eight restaurants, including Blue Water</p>
<p>Grill and Ruby Foo's, called Libby Turner, an assistant director of the</p>
<p>American Red Cross who was coordinating the New York relief effort, to find out</p>
<p>whom the organization had chosen.</p>
<p> Ms. Turner told Mr. Hanson that Mr. Bouley had underbid</p>
<p>Chartwells by 50 cents and had promised the intangible benefit of massive</p>
<p>celebrity involvement.</p>
<p> "I thought, 'Good for him. David's figured out some way to do it</p>
<p>cheaper,'" Mr. Hanson recalled. "The thing is, for the first three weeks David</p>
<p>was doing the right thing. He really was."</p>
<p> Red Cross spokeswoman Tracy Gary said the contract was awarded to</p>
<p>Mr. Bouley after he expressed interest in it. "He has been extremely generous,</p>
<p>wanting to do his part to help out New York," Ms. Gary said. "The Red Cross is</p>
<p>extremely appreciative of his efforts and impressed with the way he operates."</p>
<p> Mr. Bouley's contract with the Red Cross gave him $4.11 for every</p>
<p>meal he served to relief workers. A spokesman for Mr. Bouley said that the</p>
<p>organization gave the chef an initial deposit of $100,000, although other</p>
<p>sources familiar with the situation put the amount much higher.</p>
<p> The contract also enabled Mr.</p>
<p>Bouley to consolidate and centralize the relief feeding efforts. Overnight, he</p>
<p>went from being one of a number of outfits handing out in excess of 10,000</p>
<p>meals a day to being one of two  funded</p>
<p>by the Red Cross and serving between 25,000 and 34,000 meals a day. Sometimes</p>
<p>Mr. Bouley worked 24 hours just to make sure the enormous task got done.</p>
<p> On the surface, Mr. Bouley's decision to turn his high-end,</p>
<p>critically lauded restaurant-where the average check is $90 a person, according</p>
<p>to former employees-into a relief kitchen churning out what former executive</p>
<p>chef Galen Zamarra called "hospital food" might not seem like a profitable one.</p>
<p>But three former employees, as well as several restaurateurs and purveyors who</p>
<p>are familiar with the situation, told The</p>
<p>Observer , on the condition of anonymity, that Mr. Bouley's Red Cross</p>
<p>contract could be potentially lucrative for him.</p>
<p> These sources point out that almost all of Mr. Bouley's food is</p>
<p>donated from a number of companies, including the Salvation Army, the</p>
<p>Stouffer's food company and, until recently, City Harvest and Wegmans, which</p>
<p>has worked with Mr. Bouley on a past business</p>
<p>venture.</p>
<p> According to City Harvest spokesman Paul Cates, the charity</p>
<p>organization unloaded  375,000 pounds of</p>
<p>food outside Bouley Bakery before Oct. 3 and 75,000 pounds since Mr. Bouley got</p>
<p>the contract. City Harvest has since stopped working with Mr. Bouley because,</p>
<p>according to Mr. Cates, "City Harvest needed to go back to doing relief work</p>
<p>for the homeless."</p>
<p> And since the Oct. 17 edition of The New York Times ' Dining In/Dining Out section published what</p>
<p>was essentially an unpaid advertisement for free labor, Mr. Bouley has had</p>
<p>hundreds of volunteers working for him in four shifts of 25 workers.</p>
<p> Most restaurateurs say a healthy profit margin in their business</p>
<p>is about 10  percent of an eatery's</p>
<p>gross revenues. It's what they call "making a dime." By those standards, if Mr.</p>
<p>Bouley was turning all 90 of the Bakery's seats three times a night and getting</p>
<p>an average check of $90 from each customer, then he would be grossing $24,300</p>
<p>every night. That comes to $170,000 a week, which would mean that Mr. Bouley</p>
<p>would have been clearing an estimated $17,000 in profits a week as of Sept. 10.</p>
<p> But few restaurants were doing that, even before the terrorist</p>
<p>attack. One former senior staffer said that on busy nights, the Bakery would</p>
<p>serve 220 covers (the restaurant industry's term for meals), but that, on</p>
<p>average, the Bakery was serving an average of 150 covers, which would put Mr.</p>
<p>Bouley's profits closer to $9,450 a week. (Danube, which reopened the first</p>
<p>week of October, has not been turned over to the relief effort, and its</p>
<p>executive chef, Mario Lohninger, said that business is only off by about 10</p>
<p>percent from pre–Sept. 11 levels.)</p>
<p> But making $4.11 apiece for 25,000 meals comes to $102,750 a day.</p>
<p>And when constructed by primarily unpaid volunteers using primarily donated</p>
<p>food, the sources contend, the profit margin could be much higher than normal.</p>
<p> Through a spokesman, Mr. Bouley disputed that he is receiving</p>
<p>$4.11 per meal. He said that that price drops to $3.50 per meal after a certain</p>
<p>volume of meals is reached. He declined to identify what that figure was.</p>
<p> At least one person in the city's restaurant industry doesn't</p>
<p>have a problem with Mr. Bouley making money from his Red Cross contract. "I</p>
<p>hope that he is [making money]," said restaurant-guide publisher and NYC &amp;</p>
<p>Company chairman Tim Zagat. "Do you know his nickname was 'King of the</p>
<p>Mountain' at ground zero because he climbed onto that dangerous pile of rubble</p>
<p>to feed the firemen and give them something to drink?"</p>
<p> Still, Mr. Zagat acknowledged that volunteers at Mr. Bouley's</p>
<p>shop should have been told the details of the Red Cross contract.</p>
<p> News of Mr. Bouley's deal with the relief organization does not</p>
<p>sit well with his former employees, with purveyors who claim that the chef owes</p>
<p>them money and even with some of the volunteers, who came down to Tribeca in</p>
<p>the spirit of altruism.</p>
<p> Even before the meeting of Sept. 21, Mr. Bouley's crew was growing</p>
<p>increasingly disgruntled. Four former staff members said that it was not</p>
<p>unusual for their payroll checks, issued on an HSBC bank account by Bouley</p>
<p>Bakery L.L.C., to bounce. Former captain Julie Resendez said it was her</p>
<p>experience that no "check-cashing place south of 23rd Street would take a</p>
<p>Bouley check."</p>
<p> At the Sept. 21 staff meeting, Mr. Bouley's staff had wanted</p>
<p>answers to three questions: 1) Was the restaurant going to reopen? 2) Would</p>
<p>they have jobs if it did? And 3) Where was the money they were owed? Mr.</p>
<p>Guissarri promised the kitchen crew that those who were owed checks would get</p>
<p>one the following Monday, Sept. 24, which they did. Some staffers who were owed</p>
<p>three checks were told they would get the remaining two on Sept. 25. But on</p>
<p>that day, Mr. Zamarra, the executive chef, who had just returned from a wedding</p>
<p>out of town and was unaware of Mr. Guissarri's promise, handed out a single</p>
<p>check to each of the remaining members of the crew. According to Mr. Zamarra,</p>
<p>most of those employees-cooks, porters and dishwashers-walked right then.</p>
<p> The spokesman for Mr. Bouley acknowledged: "Cash flow was tight."</p>
<p> Mr. Zamarra quit two days later in a confrontation he will only</p>
<p>describe as "fairly heated." Mr. Bouley still had not answered Mr. Zamarra's</p>
<p>repeated inquiries as to whether the Bakery would ever reopen. That same</p>
<p>morning, Mr. Zamarra said he met a purveyor's truck, but the driver wouldn't</p>
<p>unload without getting cash for his delivery. Mr. Zamarra sent the truck away</p>
<p>and sought Mr. Bouley out.</p>
<p> Mr. Zamarra insisted that the purveyor hassle was not the reason</p>
<p>he quit. Rather, Mr. Zamarra-who won the Rising Star Chef of the Year Award at</p>
<p>the James Beard Awards this year-said he wanted to get the restaurant open and</p>
<p>running again.</p>
<p> "It's very difficult, because I've been with him for a long</p>
<p>time," Mr. Zamarra said. "I hold his talents in the highest regard. He just</p>
<p>doesn't want to run a restaurant [in the Bakery space], and that's all I want</p>
<p>to do." Mr. Simon, the maitre d', left on Oct. 16 to open Matthew Kenney's</p>
<p>Commissary on Third Avenue and 61st Street.</p>
<p> Meanwhile, a number of restaurant purveyors said Mr. Bouley owes</p>
<p>them tens of thousands of dollars for products they've delivered to his</p>
<p>business. On Oct. 22, Mr. Bouley's lawyer failed to show up at Brooklyn Small</p>
<p>Claims Court to represent him in a collection suit for an unspecified</p>
<p>four-digit amount that had been lodged against him by high-end seafood vendor</p>
<p>Pierless Fish Corp.</p>
<p> In an industry where purveyors expect to get paid in 28 days,</p>
<p>purveyors said Mr. Bouley has a reputation for paying his food bills-which can</p>
<p>average $30,000, according to sources familiar with his restaurants-anywhere</p>
<p>from 12 to 16 weeks late. "Of Zagat's Top 20, David Bouley is the only</p>
<p>deadbeat," said Marc Agger, a partner at Pierless Fish Corp., who said he has</p>
<p>sued Mr. Bouley's companies to recover debts.</p>
<p> Ariane Daguin, owner of the renowned specialty-food purveyor</p>
<p>D'Artagnan, also sued Mr. Bouley. In February, she won an uncontested judgment</p>
<p>against his businesses to recover $67,100 for nonpayment. "The reason we took</p>
<p>[Mr. Bouley] to court last December was because there was so much gossip around</p>
<p>that he owes everybody," Ms. Daguin said. "I wanted to be first on line to get</p>
<p>my money this time." As of September, she said she had recouped all but $13,200</p>
<p>of Mr. Bouley's outstanding balance. Through a spokesman, Mr. Bouley said he</p>
<p>has cleared his debt with D'Artagnan.</p>
<p> While these creditors continue</p>
<p>to pursue Mr. Bouley and volunteers beaver away in one corner of the Bakery,</p>
<p>sources familiar with situation said that construction workers have begun</p>
<p>renovating the restaurant's dining room. Through his spokesman, Mr. Bouley</p>
<p>denied that the Red Cross was underwriting these renovations.</p>
]]></description>
		<content:encoded><![CDATA[<p>Ten days after the terrorist attack on the World Trade Center,</p>
<p>the streets of Tribeca were filled with smoke and uncertainty, and chef David</p>
<p>Bouley's businesses were no exception.</p>
<p> At 4:30 on Sept. 21, the staff and management of Bouley Bakery,</p>
<p>Mr. Bouley's restaurant on West Broadway and Duane Street, were supposed to</p>
<p>meet to discuss the future. Both the Bakery and Mr. Bouley's other restaurant,</p>
<p>Danube, which is around the corner on Hudson Street, had been closed since</p>
<p>Sept. 11, and a majority of the dining-room staff as well as a number of</p>
<p>kitchen workers were owed at least one paycheck.</p>
<p> But Mr. Bouley did not make the meeting. Since Sept. 11, Mr.</p>
<p>Bouley and a number of the city's chefs and restaurateurs had been spending</p>
<p>their days at ground zero, feeding thousands of rescue and relief workers. Mr.</p>
<p>Bouley had sent his controller, Tony Guissarri, to the meeting in his place,</p>
<p>but according to workers who attended, Mr. Guissarri was able to offer few</p>
<p>answers and no paychecks. Stefan Nafziger, a waiter and stand-in captain at the</p>
<p>Bakery, quit on the spot.</p>
<p> A number of the crew were still standing around at 6 p.m., when</p>
<p>Mr. Bouley arrived at the restaurant. When he headed straight for the kitchen,</p>
<p>maitre d' Dominique Simon, a 10-year veteran of Mr. Bouley's various</p>
<p>enterprises, chased after the chef and implored him to speak to the staff.</p>
<p> The workers who were present when Mr. Bouley addressed them</p>
<p>remembered that he told his staff, "You're not seeing the big picture."</p>
<p>According to a captain who was present at the meeting, Mr. Bouley said to his</p>
<p>staff, "This is a tragedy. Stop worrying about yourselves."</p>
<p> In the weeks following the terrorist attacks, Mr. Bouley has been</p>
<p>lauded by the media and colleagues in the food-service business for his</p>
<p>tireless work at the disaster site.</p>
<p> Yet a number of the chef's former employees who have been laid</p>
<p>off or have quit since Sept. 11, as well as several well-established</p>
<p>restaurant-industry sources, say Mr. Bouley has exhibited another kind of</p>
<p>selfishness. They allege that Mr. Bouley has profited from the relief effort by</p>
<p>using unpaid volunteers and donated food to work with a paid skeleton crew to</p>
<p>prepare tens of thousands of meals for relief workers for which, the sources</p>
<p>estimated, the Red Cross has paid him hundreds of thousands of dollars a week.</p>
<p> Mr. Bouley declined to be interviewed for this piece. But in</p>
<p>response to written questions submitted to him, he said through a spokesman:</p>
<p>"What started as a charitable effort has become a business venture." The</p>
<p>spokesman added: "David is not a profit-driven chef …. He has no idea what his</p>
<p>profits are."</p>
<p> Mr. Bouley has been a controversial figure on the New York</p>
<p>restaurant scene since the mid-1980's, when he worked as the chef at</p>
<p>Montrachet. The Connecticut native has clashed with partners and backers-such</p>
<p>as the late Warner LeRoy, with whom he briefly partnered in the 90's-and is</p>
<p>known for both his exceptional talent as a chef and his mercurial moods.</p>
<p> But in the weeks following Sept. 11, some of Mr. Bouley's</p>
<p>restaurant-industry colleagues and competitors seemed to be revising their</p>
<p>opinions of the chef after seeing him preparing and serving food at ground</p>
<p>zero.</p>
<p> Mr. Bouley was one of several chefs and restaurateurs who rushed</p>
<p>down to the World Trade Center disaster site after the attack. Among the former</p>
<p>were Daniel Boulud, Gray Kunz and Tribeca Grill's Don Pintabona; the latter</p>
<p>included BR Guest owner Steve Hanson, Myriad Restaurant Group owner Drew Nieporent</p>
<p>and Union Square Café's Danny Meyer.</p>
<p> The food-service efforts were</p>
<p>big-hearted but ultimately disorganized, and many of the participants said they</p>
<p>were relieved when the Red Cross stepped in to take control.</p>
<p> The Red Cross had already awarded one food-service contract to</p>
<p>the Soho-based catering outfit Great Performances, which is located on Spring</p>
<p>Street, and it began a local search to award a second contract at the end of</p>
<p>September. According to sources, six large catering companies were approached,</p>
<p>and the lowest bid-$4.61 per meal-came from Chartwells, a Rye Brook, N.Y.–based</p>
<p>company which has been named the official caterer of the 2002 Winter Olympics.</p>
<p>Chartwells' parent company had also had numerous contracts with businesses in</p>
<p>the World Trade Center complex.</p>
<p> But Chartwells did not get the contract. On Wednesday, Oct. 9, BR</p>
<p>Guest's Mr. Hanson, who is the owner of eight restaurants, including Blue Water</p>
<p>Grill and Ruby Foo's, called Libby Turner, an assistant director of the</p>
<p>American Red Cross who was coordinating the New York relief effort, to find out</p>
<p>whom the organization had chosen.</p>
<p> Ms. Turner told Mr. Hanson that Mr. Bouley had underbid</p>
<p>Chartwells by 50 cents and had promised the intangible benefit of massive</p>
<p>celebrity involvement.</p>
<p> "I thought, 'Good for him. David's figured out some way to do it</p>
<p>cheaper,'" Mr. Hanson recalled. "The thing is, for the first three weeks David</p>
<p>was doing the right thing. He really was."</p>
<p> Red Cross spokeswoman Tracy Gary said the contract was awarded to</p>
<p>Mr. Bouley after he expressed interest in it. "He has been extremely generous,</p>
<p>wanting to do his part to help out New York," Ms. Gary said. "The Red Cross is</p>
<p>extremely appreciative of his efforts and impressed with the way he operates."</p>
<p> Mr. Bouley's contract with the Red Cross gave him $4.11 for every</p>
<p>meal he served to relief workers. A spokesman for Mr. Bouley said that the</p>
<p>organization gave the chef an initial deposit of $100,000, although other</p>
<p>sources familiar with the situation put the amount much higher.</p>
<p> The contract also enabled Mr.</p>
<p>Bouley to consolidate and centralize the relief feeding efforts. Overnight, he</p>
<p>went from being one of a number of outfits handing out in excess of 10,000</p>
<p>meals a day to being one of two  funded</p>
<p>by the Red Cross and serving between 25,000 and 34,000 meals a day. Sometimes</p>
<p>Mr. Bouley worked 24 hours just to make sure the enormous task got done.</p>
<p> On the surface, Mr. Bouley's decision to turn his high-end,</p>
<p>critically lauded restaurant-where the average check is $90 a person, according</p>
<p>to former employees-into a relief kitchen churning out what former executive</p>
<p>chef Galen Zamarra called "hospital food" might not seem like a profitable one.</p>
<p>But three former employees, as well as several restaurateurs and purveyors who</p>
<p>are familiar with the situation, told The</p>
<p>Observer , on the condition of anonymity, that Mr. Bouley's Red Cross</p>
<p>contract could be potentially lucrative for him.</p>
<p> These sources point out that almost all of Mr. Bouley's food is</p>
<p>donated from a number of companies, including the Salvation Army, the</p>
<p>Stouffer's food company and, until recently, City Harvest and Wegmans, which</p>
<p>has worked with Mr. Bouley on a past business</p>
<p>venture.</p>
<p> According to City Harvest spokesman Paul Cates, the charity</p>
<p>organization unloaded  375,000 pounds of</p>
<p>food outside Bouley Bakery before Oct. 3 and 75,000 pounds since Mr. Bouley got</p>
<p>the contract. City Harvest has since stopped working with Mr. Bouley because,</p>
<p>according to Mr. Cates, "City Harvest needed to go back to doing relief work</p>
<p>for the homeless."</p>
<p> And since the Oct. 17 edition of The New York Times ' Dining In/Dining Out section published what</p>
<p>was essentially an unpaid advertisement for free labor, Mr. Bouley has had</p>
<p>hundreds of volunteers working for him in four shifts of 25 workers.</p>
<p> Most restaurateurs say a healthy profit margin in their business</p>
<p>is about 10  percent of an eatery's</p>
<p>gross revenues. It's what they call "making a dime." By those standards, if Mr.</p>
<p>Bouley was turning all 90 of the Bakery's seats three times a night and getting</p>
<p>an average check of $90 from each customer, then he would be grossing $24,300</p>
<p>every night. That comes to $170,000 a week, which would mean that Mr. Bouley</p>
<p>would have been clearing an estimated $17,000 in profits a week as of Sept. 10.</p>
<p> But few restaurants were doing that, even before the terrorist</p>
<p>attack. One former senior staffer said that on busy nights, the Bakery would</p>
<p>serve 220 covers (the restaurant industry's term for meals), but that, on</p>
<p>average, the Bakery was serving an average of 150 covers, which would put Mr.</p>
<p>Bouley's profits closer to $9,450 a week. (Danube, which reopened the first</p>
<p>week of October, has not been turned over to the relief effort, and its</p>
<p>executive chef, Mario Lohninger, said that business is only off by about 10</p>
<p>percent from pre–Sept. 11 levels.)</p>
<p> But making $4.11 apiece for 25,000 meals comes to $102,750 a day.</p>
<p>And when constructed by primarily unpaid volunteers using primarily donated</p>
<p>food, the sources contend, the profit margin could be much higher than normal.</p>
<p> Through a spokesman, Mr. Bouley disputed that he is receiving</p>
<p>$4.11 per meal. He said that that price drops to $3.50 per meal after a certain</p>
<p>volume of meals is reached. He declined to identify what that figure was.</p>
<p> At least one person in the city's restaurant industry doesn't</p>
<p>have a problem with Mr. Bouley making money from his Red Cross contract. "I</p>
<p>hope that he is [making money]," said restaurant-guide publisher and NYC &amp;</p>
<p>Company chairman Tim Zagat. "Do you know his nickname was 'King of the</p>
<p>Mountain' at ground zero because he climbed onto that dangerous pile of rubble</p>
<p>to feed the firemen and give them something to drink?"</p>
<p> Still, Mr. Zagat acknowledged that volunteers at Mr. Bouley's</p>
<p>shop should have been told the details of the Red Cross contract.</p>
<p> News of Mr. Bouley's deal with the relief organization does not</p>
<p>sit well with his former employees, with purveyors who claim that the chef owes</p>
<p>them money and even with some of the volunteers, who came down to Tribeca in</p>
<p>the spirit of altruism.</p>
<p> Even before the meeting of Sept. 21, Mr. Bouley's crew was growing</p>
<p>increasingly disgruntled. Four former staff members said that it was not</p>
<p>unusual for their payroll checks, issued on an HSBC bank account by Bouley</p>
<p>Bakery L.L.C., to bounce. Former captain Julie Resendez said it was her</p>
<p>experience that no "check-cashing place south of 23rd Street would take a</p>
<p>Bouley check."</p>
<p> At the Sept. 21 staff meeting, Mr. Bouley's staff had wanted</p>
<p>answers to three questions: 1) Was the restaurant going to reopen? 2) Would</p>
<p>they have jobs if it did? And 3) Where was the money they were owed? Mr.</p>
<p>Guissarri promised the kitchen crew that those who were owed checks would get</p>
<p>one the following Monday, Sept. 24, which they did. Some staffers who were owed</p>
<p>three checks were told they would get the remaining two on Sept. 25. But on</p>
<p>that day, Mr. Zamarra, the executive chef, who had just returned from a wedding</p>
<p>out of town and was unaware of Mr. Guissarri's promise, handed out a single</p>
<p>check to each of the remaining members of the crew. According to Mr. Zamarra,</p>
<p>most of those employees-cooks, porters and dishwashers-walked right then.</p>
<p> The spokesman for Mr. Bouley acknowledged: "Cash flow was tight."</p>
<p> Mr. Zamarra quit two days later in a confrontation he will only</p>
<p>describe as "fairly heated." Mr. Bouley still had not answered Mr. Zamarra's</p>
<p>repeated inquiries as to whether the Bakery would ever reopen. That same</p>
<p>morning, Mr. Zamarra said he met a purveyor's truck, but the driver wouldn't</p>
<p>unload without getting cash for his delivery. Mr. Zamarra sent the truck away</p>
<p>and sought Mr. Bouley out.</p>
<p> Mr. Zamarra insisted that the purveyor hassle was not the reason</p>
<p>he quit. Rather, Mr. Zamarra-who won the Rising Star Chef of the Year Award at</p>
<p>the James Beard Awards this year-said he wanted to get the restaurant open and</p>
<p>running again.</p>
<p> "It's very difficult, because I've been with him for a long</p>
<p>time," Mr. Zamarra said. "I hold his talents in the highest regard. He just</p>
<p>doesn't want to run a restaurant [in the Bakery space], and that's all I want</p>
<p>to do." Mr. Simon, the maitre d', left on Oct. 16 to open Matthew Kenney's</p>
<p>Commissary on Third Avenue and 61st Street.</p>
<p> Meanwhile, a number of restaurant purveyors said Mr. Bouley owes</p>
<p>them tens of thousands of dollars for products they've delivered to his</p>
<p>business. On Oct. 22, Mr. Bouley's lawyer failed to show up at Brooklyn Small</p>
<p>Claims Court to represent him in a collection suit for an unspecified</p>
<p>four-digit amount that had been lodged against him by high-end seafood vendor</p>
<p>Pierless Fish Corp.</p>
<p> In an industry where purveyors expect to get paid in 28 days,</p>
<p>purveyors said Mr. Bouley has a reputation for paying his food bills-which can</p>
<p>average $30,000, according to sources familiar with his restaurants-anywhere</p>
<p>from 12 to 16 weeks late. "Of Zagat's Top 20, David Bouley is the only</p>
<p>deadbeat," said Marc Agger, a partner at Pierless Fish Corp., who said he has</p>
<p>sued Mr. Bouley's companies to recover debts.</p>
<p> Ariane Daguin, owner of the renowned specialty-food purveyor</p>
<p>D'Artagnan, also sued Mr. Bouley. In February, she won an uncontested judgment</p>
<p>against his businesses to recover $67,100 for nonpayment. "The reason we took</p>
<p>[Mr. Bouley] to court last December was because there was so much gossip around</p>
<p>that he owes everybody," Ms. Daguin said. "I wanted to be first on line to get</p>
<p>my money this time." As of September, she said she had recouped all but $13,200</p>
<p>of Mr. Bouley's outstanding balance. Through a spokesman, Mr. Bouley said he</p>
<p>has cleared his debt with D'Artagnan.</p>
<p> While these creditors continue</p>
<p>to pursue Mr. Bouley and volunteers beaver away in one corner of the Bakery,</p>
<p>sources familiar with situation said that construction workers have begun</p>
<p>renovating the restaurant's dining room. Through his spokesman, Mr. Bouley</p>
<p>denied that the Red Cross was underwriting these renovations.</p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2001/11/david-bouley-is-feeding-rescuers-but-its-now-a-business-venture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

