By Ryan Holiday 9/04/13 3:17pm
We have a certain image of what great marketers should look like. David Ogilvy with his pipe. Don Draper with his whiskey. Alex Bogusky on the cover of Fast Company.
Of course, each of these embodied their own era in their own way. But look at the last crop of billion dollar brands, which in the last half decade rose from nothing to ubiquity: Facebook. Zappos. Airbnb. Square. Uber. Evernote. Spotify. Twitter. Dropbox.
By Ryan Holiday 7/02/13 1:42pm
It doesn’t take Noam Chomsky to see that the state of media is bad.
But in 2011, I had the sense that most people didn’t fully grasp the absurd lows the system was spiraling toward. So I set out to illustrate it.
And in the process surprised even myself.
When I sold my first book of media criticism to Portfolio/Penguin, I decided to use the launch itself as an experiment. I even wrote some of the experiment into my book proposal and subsequent deal.
By Ryan Holiday 4/23/13 6:51pm
When people hear the traffic figures for big blogs and blog networks, they assume the sites must be swimming in money. How could they not be? With hundreds of millions, if not billions, of impressions annually, one would think that revenue would automatically follow.
But it doesn’t.
At the time of its acquisition in February Read More
The Subscription Cycle: Why Andrew Sullivan’s Switching to the Pay Model and Everyone Else Should Too
By Ryan Holiday 1/11 12:18pm
As a business, the journalism industry is bipolar. For basically all of its history, it’s been bouncing between two opposing revenue models.
Though many were shocked at the news last week that uber-blogger Andrew Sullivan would be leaving The Daily Beast, opting out of the endless chase for pageviews and Read More
By Ryan Holiday 11/29/12 1:31pm
I’ll be the bearer of bad news: the press that most publicists chase for clients isn’t really worth anything. There’s a good chance no one will actually see it. Except the client, that is. The flack will make damn sure of that.
But other than that, the assumptions of publicists, clients and journalists—that being featured Read More
By Ryan Holiday 11/07/12 11:12am
That sure worked out nicely didn’t it? If you were in the news business, this election could not have gone better for you.
Flashback to 2010 and the prospects were rather dim. By tradition (three decades of it), the Republican nomination was essentially assured to Mitt Romney. And he was basically boring and unelectable. Barack Obama’s Presidency wasn’t exciting, but it lacked any major disasters—no riots in the street, no drastic plunge into a depression or embarrassing failures—and he was generally well liked. Historically, for an incumbent, this means almost certain victory.
Why do you think both Michael Bloomberg and Sarah Palin stayed out of the race? Because they understood these facts.
What it really added up to was a potentially nightmarish situation for the media: a dull election with a very predictable outcome.
But somehow that’s not how it ended up. Read More
By Ryan Holiday 10/26/12 12:10pm
You know something has gone terribly wrong when Goldman Sachs is complaining about fair play.
But when it comes to Greg Smith and the “Why I’m Leaving Goldman Sachs” meme started by The New York Times in March, the investment bank has got plenty to gripe about. According to the Times’s own research, almost all Read More
By Ryan Holiday 10/02/12 5:47am
Allow me to resolve the the recent debate over “quote approval” with a single word: email. Everyone needs to start doing interviews over email. Whether you’re a journalist or a spokesperson speaking to the media, you’re better off communicating questions, statements or inquiries via email.
By using it when they speak to sources, Read More
By Ryan Holiday 9/21/12 11:44am
Last month, America’s reigning (self-appointed, mind you) journalism expert Jeff Jarvis had some harsh words for the 16,000 reporters who traveled to Tampa to cover the Republican National convention.
“What actual reporting can you possibly do that delivers anything of value more than the infomercial—light on the info, heavy on the Read More