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	<title>Observer &#187; Yvonne Durant</title>
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		<title>Observer &#187; Yvonne Durant</title>
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		<title>Mammy, How We Love You</title>

		<comments>http://observer.com/2001/03/mammy-how-we-love-you/#comments</comments>
		<pubDate>Mon, 05 Mar 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/03/mammy-how-we-love-you/</link>
			<dc:creator>Yvonne Durant</dc:creator>
				
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		<description><![CDATA[<p>There I was one</p>
<p>morning, in between freelance copywriting assignments. The Today show had just gone off and it was time for Men Are From Mars, Women Are From Venus, a</p>
<p>talk show that deals with the complexity of relationships-basically, who's</p>
<p>getting some and who's not. Until recently, Cybill Shepherd was the host, along</p>
<p>with a panel of experts: a comedian, a doctor and assorted actors who, like me,</p>
<p>were in between nothing. I knew Ms. Shepherd's days were numbered; she never</p>
<p>did look comfortable. I always got the feeling she was chanting to herself,</p>
<p>"It's a paycheck, it's a paycheck."</p>
<p> Ms. Shepherd has been replaced by Cristina Ferrare, the</p>
<p>former model and ex-wife of John DeLorean. Her fellow panelists include a</p>
<p>comedian (relationships must be a big joke after all), a doctor, a wiry blonde</p>
<p>and a pretty black woman with flowing hair.</p>
<p> The black woman looked familiar. So much so that I initially</p>
<p>thought to myself, "Is that …? No. Can't Be. Well, I'll be damned! NBC has run</p>
<p>out and found its own Star Jones." Her name is Bo Griffin, a radio talk-show</p>
<p>host, and like Ms. Jones, she's a knockout. A big knockout.</p>
<p> I can imagine the meeting where it all happened ….</p>
<p> First Exec: "This is a</p>
<p>good lineup. We have the comedian, the doctor-"</p>
<p> Second Exec: "Yes, that's great for credibility. And women</p>
<p>love Cristina ever since she came out about her loss of libido."</p>
<p> Third Exec: "Yeah, that was so powerful I think it came</p>
<p>back. But we're missing something. What about an African-American woman? Who's</p>
<p>that gal on ABC?"</p>
<p> First Exec: "Oprah?"</p>
<p> Second Exec: " No-oo ,</p>
<p>the heavyset, pretty one with all the hair."</p>
<p> First Exec: "Oh, you mean Star Jones."</p>
<p> Third Exec: "She's great-sassy, smart and big. But Star's</p>
<p>busy. Hey, maybe we can find our own."</p>
<p> Meeting fades, music swells, Al Jolson is shown on one knee,</p>
<p>arms outstretched, mouthing "Mammy."</p>
<p> I wonder about the focus groups. Were the interviewees</p>
<p>wired? If so, did the monitoring machine they were hooked up to go haywire and</p>
<p>display sharp downturns when the image of a slender black woman came up? Then</p>
<p>did it rise at the sight of a heavyset black woman? Did she conjure up warm and</p>
<p>loving nanny memories in the interviewees, like the time they rode the bus</p>
<p>together and she stood so that her young charge could have the whole seat to</p>
<p>herself?</p>
<p> America likes its black women big; it's the mammy thing.</p>
<p>Mammy's skirts are a part of the fabric of our history to this day. We see it</p>
<p>in commercials. The star of a campaign for a pine-scented cleanser is a pretty</p>
<p>woman, black with cornrows. She's large, too. And for 30 seconds, she sasses</p>
<p>America into keeping their homes germ-free. The Pine-Sol Lady is definitely the</p>
<p>work of some poor numbers cruncher who proved to his colleagues that to reach</p>
<p>their target audience, they need a portly black woman. She'll get the folks</p>
<p>disinfecting in no time. Mammy knows best!</p>
<p> Because I'm an advertising copywriter, I've sat in on many</p>
<p>casting sessions. I remember one for a skin moisturizer; a couple of full-sized</p>
<p>white women showed up. It was like, "Is she kidding?" But when a full-sized</p>
<p>black woman showed up, there were grins. Acceptance. She didn't get the part,</p>
<p>but it clearly had nothing to do with her weight. No one has a bad thing to say</p>
<p>about Mammy.</p>
<p> Black women especially embrace the mammy thing. Black women</p>
<p>have a far more positive self-image of their bodies than white women. When I'm</p>
<p>with black girlfriends, we don't talk about our thighs, we like our butts. When</p>
<p>you give us a compliment, we take it. We don't say things like, "You're</p>
<p>kidding, I'm so fat!"</p>
<p> Misses Griffin and Jones probably feel very good about</p>
<p>themselves. Unlike their co-hosts, they can enjoy their jobs and not have to</p>
<p>worry about gaining weight. No bags of celery and carrot sticks in these girls'</p>
<p>dressing rooms. Star will tell you in a minute that she loves her bacon.</p>
<p> However, the mammy thing bites us on our nice, round butts</p>
<p>all the time. A heavy black woman conjures up warmth, safety; she won't take</p>
<p>your man away from you while she's holding your baby. Star Jones gets to drool</p>
<p>over Michael Douglas; Vanessa Williams and Halle Berry get Michael Douglas'</p>
<p>drool all over them. Rhett Butler could tease Mammy about her red slip, but it</p>
<p>wouldn't have been the same if it were Prissy. </p>
<p> I did my own research on mammy worship. I asked one white</p>
<p>girlfriend of mine-I thought one white was a fair sampling; 40 million blacks</p>
<p>get judged on the behavior of one every day-what she thought about the use of</p>
<p>big black women in the media.</p>
<p> "I have to tell you, if I were in the mall and had to leave</p>
<p>my children with someone and there were two women nearby, one thin and white,</p>
<p>the other heavy and black, I'd leave my kids with the black woman. What's wrong</p>
<p>with that? I'd leave them with a fat white woman, too. I'd choose her over a</p>
<p>thin black woman."</p>
<p> I pointed out to her</p>
<p>that she's thin. Does that make her less of a good mother? After a long moment</p>
<p>of silence, she answered, "No, it means I wouldn't want other people leaving</p>
<p>their children with me." She giggled and signed off, something about picking</p>
<p>the kids up. I should add, my dear friend's home is mammy-free; she actually goes</p>
<p>near her children. </p>
<p> She won't be leaving her kids with me. I'm a small black</p>
<p>woman, 107 pounds, certainly not mammy material.</p>
<p> Personally, I have nothing against heavyset black women</p>
<p>getting plum jobs on television, and I'm not calling for an end to hiring women</p>
<p>built like them. It's the stereotype that bothers me. Can't a black woman my</p>
<p>size be seen as wise? Can she not impart wisdom, give America a good talking</p>
<p>to? Or am I not mammy enough?</p>
<p> Or maybe, in the eyes of whites, I'm not unattractive enough</p>
<p>for their comfort. I remember casting little girls for a commercial I'd</p>
<p>written. We picked four-three pretty white girls and one pretty black girl.</p>
<p>Then the door flung open and a girl bounded into the room. She was black, her</p>
<p>hair was a mess and she was righteously funny-looking. Frankly, she looked like</p>
<p>a pickaninny. The art director said, "She's terrific-let's use her instead of</p>
<p>the other one." The producer looked at me; he knew what I was thinking. Calmly</p>
<p>I asked, "Why is it that the white girls get to be pretty, and the one black</p>
<p>girl has to be the odd-looking one? Either we go pretty for all or</p>
<p>funny-looking for all." We went for pretty, but not without discussion. If I</p>
<p>were not in the room, the funny-looking little one would've gotten the gig</p>
<p>based on a white person's point of view of what a little black girl should look</p>
<p>like in a mix of white girls.</p>
<p> I'm not in any of those rooms anymore. And I'm certainly not</p>
<p>sitting at the table with the big shots at the networks. No, I'm just a writer</p>
<p>trying to make a living. And I'm tired. Aren't you too, Mammy?</p>
]]></description>
		<content:encoded><![CDATA[<p>There I was one</p>
<p>morning, in between freelance copywriting assignments. The Today show had just gone off and it was time for Men Are From Mars, Women Are From Venus, a</p>
<p>talk show that deals with the complexity of relationships-basically, who's</p>
<p>getting some and who's not. Until recently, Cybill Shepherd was the host, along</p>
<p>with a panel of experts: a comedian, a doctor and assorted actors who, like me,</p>
<p>were in between nothing. I knew Ms. Shepherd's days were numbered; she never</p>
<p>did look comfortable. I always got the feeling she was chanting to herself,</p>
<p>"It's a paycheck, it's a paycheck."</p>
<p> Ms. Shepherd has been replaced by Cristina Ferrare, the</p>
<p>former model and ex-wife of John DeLorean. Her fellow panelists include a</p>
<p>comedian (relationships must be a big joke after all), a doctor, a wiry blonde</p>
<p>and a pretty black woman with flowing hair.</p>
<p> The black woman looked familiar. So much so that I initially</p>
<p>thought to myself, "Is that …? No. Can't Be. Well, I'll be damned! NBC has run</p>
<p>out and found its own Star Jones." Her name is Bo Griffin, a radio talk-show</p>
<p>host, and like Ms. Jones, she's a knockout. A big knockout.</p>
<p> I can imagine the meeting where it all happened ….</p>
<p> First Exec: "This is a</p>
<p>good lineup. We have the comedian, the doctor-"</p>
<p> Second Exec: "Yes, that's great for credibility. And women</p>
<p>love Cristina ever since she came out about her loss of libido."</p>
<p> Third Exec: "Yeah, that was so powerful I think it came</p>
<p>back. But we're missing something. What about an African-American woman? Who's</p>
<p>that gal on ABC?"</p>
<p> First Exec: "Oprah?"</p>
<p> Second Exec: " No-oo ,</p>
<p>the heavyset, pretty one with all the hair."</p>
<p> First Exec: "Oh, you mean Star Jones."</p>
<p> Third Exec: "She's great-sassy, smart and big. But Star's</p>
<p>busy. Hey, maybe we can find our own."</p>
<p> Meeting fades, music swells, Al Jolson is shown on one knee,</p>
<p>arms outstretched, mouthing "Mammy."</p>
<p> I wonder about the focus groups. Were the interviewees</p>
<p>wired? If so, did the monitoring machine they were hooked up to go haywire and</p>
<p>display sharp downturns when the image of a slender black woman came up? Then</p>
<p>did it rise at the sight of a heavyset black woman? Did she conjure up warm and</p>
<p>loving nanny memories in the interviewees, like the time they rode the bus</p>
<p>together and she stood so that her young charge could have the whole seat to</p>
<p>herself?</p>
<p> America likes its black women big; it's the mammy thing.</p>
<p>Mammy's skirts are a part of the fabric of our history to this day. We see it</p>
<p>in commercials. The star of a campaign for a pine-scented cleanser is a pretty</p>
<p>woman, black with cornrows. She's large, too. And for 30 seconds, she sasses</p>
<p>America into keeping their homes germ-free. The Pine-Sol Lady is definitely the</p>
<p>work of some poor numbers cruncher who proved to his colleagues that to reach</p>
<p>their target audience, they need a portly black woman. She'll get the folks</p>
<p>disinfecting in no time. Mammy knows best!</p>
<p> Because I'm an advertising copywriter, I've sat in on many</p>
<p>casting sessions. I remember one for a skin moisturizer; a couple of full-sized</p>
<p>white women showed up. It was like, "Is she kidding?" But when a full-sized</p>
<p>black woman showed up, there were grins. Acceptance. She didn't get the part,</p>
<p>but it clearly had nothing to do with her weight. No one has a bad thing to say</p>
<p>about Mammy.</p>
<p> Black women especially embrace the mammy thing. Black women</p>
<p>have a far more positive self-image of their bodies than white women. When I'm</p>
<p>with black girlfriends, we don't talk about our thighs, we like our butts. When</p>
<p>you give us a compliment, we take it. We don't say things like, "You're</p>
<p>kidding, I'm so fat!"</p>
<p> Misses Griffin and Jones probably feel very good about</p>
<p>themselves. Unlike their co-hosts, they can enjoy their jobs and not have to</p>
<p>worry about gaining weight. No bags of celery and carrot sticks in these girls'</p>
<p>dressing rooms. Star will tell you in a minute that she loves her bacon.</p>
<p> However, the mammy thing bites us on our nice, round butts</p>
<p>all the time. A heavy black woman conjures up warmth, safety; she won't take</p>
<p>your man away from you while she's holding your baby. Star Jones gets to drool</p>
<p>over Michael Douglas; Vanessa Williams and Halle Berry get Michael Douglas'</p>
<p>drool all over them. Rhett Butler could tease Mammy about her red slip, but it</p>
<p>wouldn't have been the same if it were Prissy. </p>
<p> I did my own research on mammy worship. I asked one white</p>
<p>girlfriend of mine-I thought one white was a fair sampling; 40 million blacks</p>
<p>get judged on the behavior of one every day-what she thought about the use of</p>
<p>big black women in the media.</p>
<p> "I have to tell you, if I were in the mall and had to leave</p>
<p>my children with someone and there were two women nearby, one thin and white,</p>
<p>the other heavy and black, I'd leave my kids with the black woman. What's wrong</p>
<p>with that? I'd leave them with a fat white woman, too. I'd choose her over a</p>
<p>thin black woman."</p>
<p> I pointed out to her</p>
<p>that she's thin. Does that make her less of a good mother? After a long moment</p>
<p>of silence, she answered, "No, it means I wouldn't want other people leaving</p>
<p>their children with me." She giggled and signed off, something about picking</p>
<p>the kids up. I should add, my dear friend's home is mammy-free; she actually goes</p>
<p>near her children. </p>
<p> She won't be leaving her kids with me. I'm a small black</p>
<p>woman, 107 pounds, certainly not mammy material.</p>
<p> Personally, I have nothing against heavyset black women</p>
<p>getting plum jobs on television, and I'm not calling for an end to hiring women</p>
<p>built like them. It's the stereotype that bothers me. Can't a black woman my</p>
<p>size be seen as wise? Can she not impart wisdom, give America a good talking</p>
<p>to? Or am I not mammy enough?</p>
<p> Or maybe, in the eyes of whites, I'm not unattractive enough</p>
<p>for their comfort. I remember casting little girls for a commercial I'd</p>
<p>written. We picked four-three pretty white girls and one pretty black girl.</p>
<p>Then the door flung open and a girl bounded into the room. She was black, her</p>
<p>hair was a mess and she was righteously funny-looking. Frankly, she looked like</p>
<p>a pickaninny. The art director said, "She's terrific-let's use her instead of</p>
<p>the other one." The producer looked at me; he knew what I was thinking. Calmly</p>
<p>I asked, "Why is it that the white girls get to be pretty, and the one black</p>
<p>girl has to be the odd-looking one? Either we go pretty for all or</p>
<p>funny-looking for all." We went for pretty, but not without discussion. If I</p>
<p>were not in the room, the funny-looking little one would've gotten the gig</p>
<p>based on a white person's point of view of what a little black girl should look</p>
<p>like in a mix of white girls.</p>
<p> I'm not in any of those rooms anymore. And I'm certainly not</p>
<p>sitting at the table with the big shots at the networks. No, I'm just a writer</p>
<p>trying to make a living. And I'm tired. Aren't you too, Mammy?</p>
]]></content:encoded>
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