It’s quite impressive, really. In a post titled “Too Tired to Name-Drop,” XOJane editor in chief Jane Pratt liveblogged on her iPhone yesterday during a conversation she was having in a tea shop.
Which seems kind of…rude? Liveblogging during a conversation? Especially since Ms. Pratt could have used the phone to look up the name of the very famous actress she was talking to. Instead, she just gave readers clues and asked them to solve the mystery for her.
Teen fashion blogger Tavi Gevinson has decided not to launch her web magazine Rookie under the umbrella of Jane Pratt’s partnership with SAY Media, xoJane.com, reports WWD.
Perhaps our ambivalence toward clothes had prevented us from understanding the full extent of Ms. Gevinson’s genius, but to us this decision signals some serious savvy.
Magazine impresario Jane Pratt did not speak at last night’s tribute to her departed magazine, Sassy–despite the presence of marquee speaker Tavi Gevinson, the youthful dynamo collaborating on a future venture with Ms. Pratt (about which Ms. Gevinson spoke last night!). Per another speaker, Marisa Meltzer, “she was out of town on vacation” Read More
Daughters of Sassy
JanePratt.com–the Tavi Gevinson-Jane Pratt Sassy for digital natives–is hiring a Senior Editor, according to a job listing posted on Mediabistro yesterday. Even the job description reflects the casually cool, whip-smart vibe of Sassy.
JK. It sounds like every other job listing ever.
“You must be a self-starter with a strong attention to detail who Read More
Tavi Gevinson, the 14-year-old behind the popular “Style Rookie” fashion blog is starting a magazine with Jane Pratt.
Gevinson revealed the plans for the site in a note posted on her blog Friday.
Pratt’s prior magazine ventures Jane and Sassy were both praised as antidotes to the shallow materialism of other women’s titles. Jane and Read More
This week’s Page Six Magazine features a profile of former Sassy editor and Jane founder, Jane Pratt. The story, by Deborah Kolben (not online, like nearly all P6M content), has a little tidbit about the editor’s difficult relationship with Condé Nast, the owner (after the corporate shuffle of Fairchild Publication) of her eponymous magazine: It’s Read More
off the record
Jane Pratt became an editor at the age of 24 but has yet to raise a title to financial maturity. The legacies of the beloved Sassy and Jane exist in the Tumblrs and tweets of a generation of her devoted readers-turned-unapologetic-over-sharing-bloggers. Now 48, five years out of her last print job, and having completed detours in Read More
off the record
On August 6, Mandy Stadtmiller started as a deputy editor at Jane Pratt’s women’s-interest site xoJane—the date was marked “Job Starts” in her iCal—but that wasn’t the biggest thing that happened to her that day. XoJane had just lost one of its main attractions in beauty bloggger trainwreck Cat Marnell, but happily Ms. Stadtmiller Read More
SAY Media execs think Jane Pratt‘s xoJane will be just fine without star persona Cat Marnell. But will the next beauty editor get Ms. Pratt’s name tagged downtown? Also, who volunteers to throw up “JONAH LEHRER + DAVID REMNICK?” Eh? Eh? [WWD]
Layoffs hit RollingStone.com (again) because Wenner Media is (finally) integrating its print and digital operations. Managing editor Evie Nagy and associate editor Matthew Perpetua are among those who are leaving. [Poynter]
Former Ethicist Ariel Kaminer is back on Times Metro, covering higher ed. [Capital NY]
xoJane.com beauty writer Cat Marnell has left Jane Pratt’s site after refusing to kick her extremely well documented drug habit. The former Lucky beauty editor recently returned from rehab, as mandated by xoJane.com parent company SAY Media, but sources told The New York Post she was still high all the time.