You may have already read about the big-ish Gawker Media profile that’s out today. That’s right: Edmund Lee’s Advertising Age item about Chris Batty, Nick Denton’s head of sales.
“There’s one thing that people don’t quite get about Chris,” Mr. Denton told Mr. Lee. “His Napoleonic ambition.”
We learn a lot about Mr. Batty, Read More
Tearing a sheet out of the magazine sales book, newspapers will begin guaranteeing certain marketers an increase in sales based on advertising in print. According to The New York Times, the Newspaper National Network will offer marketers of packaged goods — Dayquil, Febreze, Progresso Soup, fortified waters — free advertising space if a series Read More
Creative LicenseAd Sales
On Sunday afternoon, Carol Smith was thinking about what to order for lunch, but she already knew. She was sitting on the booth side of a table facing the center of the dining room that was set up in Avery Fisher Hall for Fashion Week. The space was called the Bon Appétit Café, and it Read More
Carine Roitfeld’s is putting out a plus-sized issue of French Vogue for October, which marks the magazine’s 90th anniversary.
Ad pages for are up nearly 100 percent over October last year if you count the 276 pages of advertising and 104 pages of congratulations from designers in this year’s issue. According to Memo Pad, Read More
Fashion StatementsAd Sales
Print advertising budgets are making a comeback at fashion companies (anybody seen the first 160 pages of September W?). Now Real Simple, the magazine for ladies who like to keep their homes organized and cook pleasant meals, has been paying more attention to fashion to take some of those ad dollars off the Read More
Bill Wackermann, Condé Nast publishing director for W, Glamour, Brides and Details, painted a glowing picture of recent ad sales performance at his titles while speaking with The New York Times.
If the first September 2010 numbers to trickle out are any indication, the fashion magazines seem to be getting off their diets. Read More
This year, for the first time, total ad spending online will surpass spending on ads in print, according to an annual report on entertainment and media from PricewaterhouseCoopers in The New York Times.
Total ad spending will decrease by .5 percent this year from last year. Last year, to put things in perspective, spending Read More
Newspaper Warsbroadening sheetsAd Sales
When The Wall Street Journal decided to develop a New York section, it shelved plans for an expanded Weekend section, despite the fact that all studies seemed to indicate Greater New York would lose money and the Weekend section would make plenty of it. Now there are plans, finally, to relaunch it in the fall. Read More
Big ShoesAd Sales
Robin Domeniconi will try to kick-start Elle after a sluggish start to the year.
Ms. Domeniconi, a former president of both Real Simple and Time Inc.’s media group, has been tapped to fill Carol Smith’s shoes.
And big shoes they are! During her time with the glossy, Ms. Smith helped get Read More
Online advertising is growing again!
Online sales grew 4.9 percent in the first quarter to $730.4 million, according to Bloomberg
Newspaper Association of America president John Sturm said things were “turning for the better” about the first quarter numbers, which were released today.
Advertising online for newspapers still hasn’t caught up to numbers from Read More