
Advertising With a Venture Edge: Darren Herman’s Big Bet on Startups
The crowds of investors clamoring for shares in companies at every stage of their development are no deterrent for Darren Herman of Kirshenbaum Bond Senecal + Partners, who announced this morning that his ad firm is creating an early-stage investment arm. He’s betting that the marketing and branding power KBS+P boasts will attract entrepreneurs.
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