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By Kara Bloomgarden-Smoke 10:08am

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BuzzFeed Launches Native Ad Network on Non-Native Sites

BuzzFeed’s sponsored posts are expanding beyond Buzzfeed. The site is partnering with eight other “niche sites with loyal audiences,” including Thought Catalog, Dealbreaker  and The Hairpin, to display it’s native ad content on other websites, reports Ad Age. BuzzFeed is already pitching their advertising network as part of their advertisers’ campaigns with the ever-expanding site, BuzzFeed President Jon Steinberg confirmed to Ad Age. Read More

By Drew Grant 5/14/12 11:38am

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PopChips on 'The Pitch' (AMC)

Inside Glimpse Into PopChips Advertising Strategy Accidentally Makes The Pitch Interesting (Video)

Capitalizing off the success of Mad Men, AMC’s reality game show The Pitch pits “teams” of creative ad agencies against one another as they via to land the week’s big clients. The obvious flaw of this concept is that no one who works in advertising acts or looks like Don Draper. (They’re more like a bunch of whiny Pete Campbells. Especially Tracy Wong from WDCW Advertising…he’s the worst).

That, and no one wants to watch a show about creatives. Still, the show has some residual Mad Men appeal, and it’s a mildly entertaining palate-cleanser after watching Roger Sterling drop acid.

Last night, The Pitch even managed to be unintentionally relevant; offering a salacious inside look into the mindset of PopChips marketing team, pre-Ashton-debacle, when they showed up as the clients of the week. Read More

By Drew Grant 2/17/12 10:57am

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Wacky Wodka Vodka's latest ad (Copyranter)

Wodka Vodka Continues its Offensive Ad Campaign

Back in the mildly cold days of November, Wodka Vodka made a statement with their billboard. Unfortunately, it was a statement that many construed as antisemitic, stating “Christmas Quality, Hanukkah Pricing.” We dug a little deeper into the wormhole of Wodka’s wacky website, and found out that the spirit distiller has a whole host of other offensive stereotypes to promote their alcohol, including “Dehli Neil,” “Sumo Shu,” and an ad for Black Russians. (You can probably guess.)
Now Wodka, a subsidiary of Panache Beverages LLC, is at it again with this ad above the Brooklyn bridge and near Penn Station. Read More

By Daniel D'Addario 1/27/12 2:19pm

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"Ferris Bueller's Day Off" 3-D theatrical rerelease

Who Could Matthew Broderick Be Shilling For? We Have Some Guesses!

Matthew Broderick is set to reprise his Ferris Bueller character in a Super Bowl ad for an unnamed company. Speculation hinges on Mr. Broderick shilling for Honda–though we think Volvo would be more age-appropriate. If Honda did not in fact shell out for a Super Bowl spot and for Mr. Broderick’s presence, what else could the 49-year-old actor be advertising? We have a few guesses! Read More