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Apple Kool-Aid

Apple Kool-Aid

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Apple Juices Grand Central: Sales Spill Over Into Surrounding Shops

The new Apple store in Grand Central Terminal is a lovely, understated project in one of the city’s premier public spaces.

All the same, some sour apples have been complaining that the Cult of Steve has been paying below market rents for its space, leading to an investigation by the state. The M.T.A. counters that Apple is still paying more than the previous tenant, and its arrival means bigger revenues across Grand Central, given Apple’s appeal. This latter bet appears to be paying off. Read More