On Monday, we bemoaned the rise of the “teaser” trailer: mini-commercials for this generation’s A.D.D.-addled youth that market specifically in hype, not products. As an example, we pointed to the mysterious new J.J. Abrams trailer for something called Stranger: clocking on on YouTube at just over a minute long, the flurry of speculation about which of the famed Star Trek‘s directors many, many projects this could possibly be a commercial for–his upcoming Star Wars film, perhaps?–was disportioniate to the amount of effort put into the (very) short preview.
It would have been bad enough if this had turned out to be part of a larger marketing campaign for a movie, or television show. But several sites have made the connection between the alternate title of the video–S.–and the name of an interactive novel that will Abrams will be releasing in conjunction with Mulholland Books/Little, Brown and his production company Bad Robot on October 29th. Read More