Last night when Don Draper (almost) met the Rolling Stones on Mad Men, we couldn’t help but be reminded of those old crossover cartoons…like The Flintstones meet The Jetsons, or when the Harlem Globetrotters helped out Scooby Doo. Of course Don Draper doesn’t like Mick Jagger and his sexy ways, and is worried about the dope-smoking children who worship the band. (Don Draper, you are old.) Still, he went to the concert because he needed the Stones to sign on for a commercial with Heinz. Read More
A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline “Lean Forward,” and roll out a new, two-year advertising campaign aimed at raising the network’s profile.
In some ways “Lean Forward” is a rejection of Fox News’ “Fair and Balanced.” To Read More
A Dash of Rebranding at the Magazine Publishers Assocation — Time CEO Jack Griffin Arrives with Gusto
New Time Inc. CEO Jack Griffin, who recently took over as the chair of Magazine Publishers of America, announced his first move as the new chair of the consumer magazine trade group this morning: a rebranding effort. The group will henceforth be known as “MPA — The Association of Magazine Media.”
The new initials come Read More