Last month, The New York Times culture section held a version of an “upfront”—the television-industry mainstay where advertisers gather to drink, eat, watch clips of upcoming shows and ultimately get seduced into buying ad space.
On a rainy Tuesday night, Times top brass mingled with heavyweights from Lincoln Center, Carnegie Hall, IFC, the Weinstein Company and so on over ginger margaritas and on-trend appetizers while boomer-friendly music was spun by deejay duo AndrewAndrew. If the event was subdued by the standards of television networks, it was unusually lavish for a 161-year-old print product.
The main event was a panel conversation in which media reporter David Carr interviewed three of the four recently appointed culture editors who are injecting youthful energy into the place—though the real raison d’etre for the event was feting the organizations that keep the lights on at the Times. Read More