Creative License, Cable, Branding
A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline “Lean Forward,” and roll out a new, two-year advertising campaign aimed at raising the network’s profile.
In some ways “Lean Forward” is a rejection of Fox News’ “Fair and Balanced.” To Read More
Piers Morgan, host of America’s Got Talent and a former British tabloid editor, will likely sign a deal to take over Larry King’s 9 p.m. timeslot on CNN in the coming days, according to Brian Stelter and Bill Carter.
NBC has agreed to share Mr. Morgan with CNN, according to The Times. America’s Read More
Lawrence O’Donnell, a regular substitute for Keith Olbermann on Countdown, will battle it out with Greta Van Susteren and Anderson Cooper at the 10 p.m. hour with his own show on MSNBC, the network announced today.
Mr. O’Donnell has worked for the network since it launched 14 years ago, but never as the host of Read More
Cablevision Systems reported a three-fold increase in net income for the first quarter, thanks to a slew of new subscriptions and robust cable ad revenues.
Revenue rose 5 percent, to $1.75 billion, slightly higher than the average estimate of $1.73 billion. A highlight was a 35 percent increase in cable advertising revenue. Revenue Read More
Let the record show that Al Franken, freshman senator from Minnesota, bears little resemblance to Al Franken, onetime Saturday Night Live funnyman. At an otherwise genteel subcommittee grilling of the top executives from NBC Universal and Comcast over their proposed media mega-merger last week, Mr. Franken had none of the self-doubt of his famously sheepish Read More