You’ve already heard about Alec Baldwin’s really crummy couple of days, which were kicked off on Tuesday when he allegedly snatched a camera (and possibly punched) New York Daily News photographer Marcus Santos. Really? You haven’t? That’s weird, because the Daily News is all over this, putting the picture of an enraged Jack Donaghy on the cover of yesterday’s paper and keeping this story fresh in the headlines.

Now, this would have just been another Words with Friends mini-drama–something to be joshed about in good nature at some later date–which in PR terms is called “getting in front” of a negative media story. Unfortunately, Mr. Baldwin decided to get on top of his problem: running over several reporters on his bike, dropping his pants on Letterman, hitting Bill Clinton while riding on the sidewalk, and airing his political conspiracy theories on Charlie Rose. Looks like someone is trying to get Bret Easton Ellis to notice them! Read More