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Cola Wars

Cola Wars

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Fighting for the Right

Protestors and City Councilman Dan Halloran Demanded Beverage Choices at Monday’s Million Big Gulp March

“What’re they going to tell us next? Are they going to get in the bedroom?” asked 19-year-old Zach Huff. The spokesperson for NYC Liberty HQ, barely tall enough to reach the microphone, was cheekily addressing a small group of rather tame demonstrators amassed in front of City Hall Monday for the Million Big Gulp March, a rally protesting Mayor Mike Bloomberg’s proposed ban on large sodas.

If passed, the ban would prevent restaurants, delis, movie theaters and street carts from selling sugar-laden drinks that exceed 16 ounces. The protesters were, in a sense, advocating on behalf of beverages that contain 25 percent of one’s recommended daily caloric intake.

We stood waiting for some small eruption of jeering or whistling from the crowd in reaction to Mr. Huff’s aside. Nothing. Perhaps the lackluster response was a result of his bizarre logic leap from soda ban to bedroom play. Or maybe he hadn’t quite lowered the microphone enough to be heard above the slurping. Read More