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	<title>Observer &#187; Conde Nast</title>
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		<title>Observer &#187; Conde Nast</title>
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		<title>Hope You Guys Didn&#8217;t Like Magazines Because Here Come the &#8216;Branded Experiences&#8217;</title>

		<comments>http://observer.com/2012/05/hope-you-guys-didnt-like-magazines-because-here-come-the-branded-experiences/#comments</comments>
		<pubDate>Thu, 24 May 2012 08:45:46 -0400</pubDate>
					<link>http://observer.com/2012/05/hope-you-guys-didnt-like-magazines-because-here-come-the-branded-experiences/</link>
			<dc:creator>Kat Stoeffel</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=242138</guid>
		<description><![CDATA[<p><div id="attachment_242139" class="wp-caption alignleft" style="width: 210px"><a href="http://nyoobserver.files.wordpress.com/2012/05/131465334.jpg"><img class="size-medium wp-image-242139 " src="http://nyoobserver.files.wordpress.com/2012/05/131465334.jpg?w=200" alt="" width="200" height="300" /></a><p class="wp-caption-text">Bridget Moynihan with Bob Sauerberg.</p></div></p>
<p dir="ltr">Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, <a href="http://www.wwd.com/media-news/fashion-memopad/building-a-new-model-5925411">WWD reports</a>, enticing customers to pay more for more kinds of content on multiple platforms.</p>
<p dir="ltr">Speaking at a paidContent conference, Conde Nast president <strong>Bob Sauerberg</strong> said the magazine publisher wants digital media to be the "gateway" for consumers to subscribe to a "brand"-formerly-known-as-magazine's  editorial products, including a "productized" version of the magazine's archives and “branded experiences.”</p>
<p dir="ltr"><!--more--></p>
<p dir="ltr">Print is still “the format of choice for consumers,” but Mr. Sauerberg said that the company has been focused on becoming "agnostic" to consumer preferences. And, despite the fact that they missed the chance to option<a href="http://www.wwd.com/media-news/fashion-memopad/still-working-it-out-5923078"> The Rebekah Brooks Movie</a>, Mr. Sauerberg was optimistic about <strong>Dawn Ostroff</strong>’s entertainment division.</p>
<p dir="ltr">“We have a chance to really build a big business taking branded and unbranded content, the access our editors have to talent, building on the DNA of who we are and build a terrific high-quality video business for us,” he said.</p>
<p>More details at <a href="http://www.wwd.com/media-news/fashion-memopad/building-a-new-model-5925411">WWD</a>!</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_242139" class="wp-caption alignleft" style="width: 210px"><a href="http://nyoobserver.files.wordpress.com/2012/05/131465334.jpg"><img class="size-medium wp-image-242139 " src="http://nyoobserver.files.wordpress.com/2012/05/131465334.jpg?w=200" alt="" width="200" height="300" /></a><p class="wp-caption-text">Bridget Moynihan with Bob Sauerberg.</p></div></p>
<p dir="ltr">Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, <a href="http://www.wwd.com/media-news/fashion-memopad/building-a-new-model-5925411">WWD reports</a>, enticing customers to pay more for more kinds of content on multiple platforms.</p>
<p dir="ltr">Speaking at a paidContent conference, Conde Nast president <strong>Bob Sauerberg</strong> said the magazine publisher wants digital media to be the "gateway" for consumers to subscribe to a "brand"-formerly-known-as-magazine's  editorial products, including a "productized" version of the magazine's archives and “branded experiences.”</p>
<p dir="ltr"><!--more--></p>
<p dir="ltr">Print is still “the format of choice for consumers,” but Mr. Sauerberg said that the company has been focused on becoming "agnostic" to consumer preferences. And, despite the fact that they missed the chance to option<a href="http://www.wwd.com/media-news/fashion-memopad/still-working-it-out-5923078"> The Rebekah Brooks Movie</a>, Mr. Sauerberg was optimistic about <strong>Dawn Ostroff</strong>’s entertainment division.</p>
<p dir="ltr">“We have a chance to really build a big business taking branded and unbranded content, the access our editors have to talent, building on the DNA of who we are and build a terrific high-quality video business for us,” he said.</p>
<p>More details at <a href="http://www.wwd.com/media-news/fashion-memopad/building-a-new-model-5925411">WWD</a>!</p>
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		<title>Conde Nasties: &#039;Vanity Fair&#039; Takes Twitter Shot at &#039;GQ&#039;s&#039; Brooklyn Cred</title>

		<comments>http://observer.com/2011/10/conde-nasties-vanity-fair-takes-twitter-shot-at-gqs-brooklyn-cred/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 17:09:57 -0400</pubDate>
					<link>http://observer.com/2011/10/conde-nasties-vanity-fair-takes-twitter-shot-at-gqs-brooklyn-cred/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=193159</guid>
		<description><![CDATA[<p><div id="attachment_193163" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/10/vf.jpg"><img class="size-medium wp-image-193163" title="vf" src="http://nyoobserver.files.wordpress.com/2011/10/vf.jpg?w=300&h=101" alt="" width="300" height="101" /></a><p class="wp-caption-text">FIGHT!</p></div></p>
<p>It's Friday afternoon and everyone is feeling a little antsy. Maybe it's being so close to Halloween season, or maybe it's because some people in New York are having a hard time getting into the holiday spirit without <a href="http://www.opposingviews.com/i/society/race/police-remove-racist-halloween-decoration-home">lynching mannequins</a>.</p>
<p>Whatever the reason, let the record show that <em>Vanity Fair</em>'s <a href="http://twitter.com/#!/VanityFair/status/127482223334141952">Twitter response</a> to a recent article in its Conde Nast brother publication <em>GQ </em>counts as shots fired.</p>
<p><!--more--><img class="aligncenter size-full wp-image-193160" title="gqvsvanityfair" src="http://nyoobserver.files.wordpress.com/2011/10/gqvsvanityfair.jpg" alt="" width="594" height="305" />Technically, <em>GQ </em>was just saying that Brooklyn <a href="http://www.gq.com/food-travel/travel-features/201111/brooklyn-new-york-guide-food-dining">remains the coolest city</a>, and even then this proclamation was really only applied to its food section. Maybe the nit-pickers at <em>Vanity Fair</em> were pissed because Brooklyn technically isn't a city? Or are they just mad because it was <em>GQ</em>, not them, who got the interview with the <a href="http://www.gq.com/style/profiles/201110/hipster-cop-rick-lee-interview-occupy-wall-street">Hipster Cop</a> from Occupy Wall Street?</p>
<p>Most likely the case, it was just a bored Vanity Fair intern who was tasked with keeping up the Twitter account. Still though, having <em>VF </em>dock cool points from <em>GQ </em>when the former's most popular article right now is "<a href="http://www.vanityfair.com/services/lookup/71d6db50-57e3-44b8-b388-3fe0efd7455a">Exclusive Photos: Prince William and Kate Middleton Take North America</a>" seems like a poor battle to pick.</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_193163" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/10/vf.jpg"><img class="size-medium wp-image-193163" title="vf" src="http://nyoobserver.files.wordpress.com/2011/10/vf.jpg?w=300&h=101" alt="" width="300" height="101" /></a><p class="wp-caption-text">FIGHT!</p></div></p>
<p>It's Friday afternoon and everyone is feeling a little antsy. Maybe it's being so close to Halloween season, or maybe it's because some people in New York are having a hard time getting into the holiday spirit without <a href="http://www.opposingviews.com/i/society/race/police-remove-racist-halloween-decoration-home">lynching mannequins</a>.</p>
<p>Whatever the reason, let the record show that <em>Vanity Fair</em>'s <a href="http://twitter.com/#!/VanityFair/status/127482223334141952">Twitter response</a> to a recent article in its Conde Nast brother publication <em>GQ </em>counts as shots fired.</p>
<p><!--more--><img class="aligncenter size-full wp-image-193160" title="gqvsvanityfair" src="http://nyoobserver.files.wordpress.com/2011/10/gqvsvanityfair.jpg" alt="" width="594" height="305" />Technically, <em>GQ </em>was just saying that Brooklyn <a href="http://www.gq.com/food-travel/travel-features/201111/brooklyn-new-york-guide-food-dining">remains the coolest city</a>, and even then this proclamation was really only applied to its food section. Maybe the nit-pickers at <em>Vanity Fair</em> were pissed because Brooklyn technically isn't a city? Or are they just mad because it was <em>GQ</em>, not them, who got the interview with the <a href="http://www.gq.com/style/profiles/201110/hipster-cop-rick-lee-interview-occupy-wall-street">Hipster Cop</a> from Occupy Wall Street?</p>
<p>Most likely the case, it was just a bored Vanity Fair intern who was tasked with keeping up the Twitter account. Still though, having <em>VF </em>dock cool points from <em>GQ </em>when the former's most popular article right now is "<a href="http://www.vanityfair.com/services/lookup/71d6db50-57e3-44b8-b388-3fe0efd7455a">Exclusive Photos: Prince William and Kate Middleton Take North America</a>" seems like a poor battle to pick.</p>
<p>&nbsp;</p>
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