Branding, Cable, Creative License
A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline “Lean Forward,” and roll out a new, two-year advertising campaign aimed at raising the network’s profile.
In some ways “Lean Forward” is a rejection of Fox News’ “Fair and Balanced.” To Read More
Anne Sweeney, president of the Disney-ABC Television group, has decided to sell national ABC advertising slots to local ABC syndicates, beginning with six slots during Grey’s Anatomy and Modern Family at the end of October. “We’re breaking a 60-year tradition,” Ms. Sweeney told The Wall Street Journal.
The total amount of money that local stations Read More
Creative License, Ad Sales
On Sunday afternoon, Carol Smith was thinking about what to order for lunch, but she already knew. She was sitting on the booth side of a table facing the center of the dining room that was set up in Avery Fisher Hall for Fashion Week. The space was called the Bon Appétit Café, and it Read More
In its latest brand-extension mystery meatball scheme (we taste Ruth Reichl in here somewhere), Condé Nast will publish three newsstand-only cookbooks using the Gourmet name.
The first installment, Gourmet Quick Kitchen, hits newsstands on September 7, according to Folio. “Like any good cook you don’t throw things away, you make something new with Read More
“You think they don’t eat, but they do,” Carol Smith, publishing director of Condé Nast’s epicurean group (Bon Appetit, Gourmet), told Memo Pad. She was explaining the intersection of the fashion world and the restaurant world. “Just look at The Lion!” she said.
During New York Fashion Week this fall, Ms. Read More
The drive to license Condé Nast brands continues! Following the success of a few Condé-branded restaurants in Moscow — Vogue Cafe, GQ Bar and Tatler Club — Jonathan Newhouse, chairman of the publisher’s international arm, will be ramping up collaboration with the restaurant business, according to the Wall Street Journal.
“I think there’s Read More