The $25 billion online advertising industry is scrambling to talk the Federal Trade Commission down after the agency’s internet privacy investigation turned into calls for a national Do Not Track list, the Wall Street Journal reports.
The Open Data Partnership is a group effort by eight tracking companies you’ve never heard of, but Read More
Once again, up is the new up!
Conde Nast’s monthly books are up 7 percent in ad pages in the all-important month of September versus last year’s rather disastrous September performance. Most magazines showed growth or remained flat, and only three went down (and one of those magazines, Brides, dropped partly because of a chagnes in the Read More
So, yes, publishing veteran William Li is leaving, the business side appears to be in transition, but we took a detailed look at how Conde Nast fared in the second quarter now that the Publishers Information Bureau has released second quarter ad page numbers.
The news, like for the entire industry, is good! Read More
The conventional wisdom going into this year was that there was no way magazines could fare worse after last year’s disaster in the ad market, and it has proven (thus far) to be right. The Publishers Information Bureau reports today that there are gains once again the in the ad market.
“PIB recorded 43,427.11 ad Read More
Data Mining, Sales
When Vanity Fair‘s March 2010 issue hit the newsstands, there was a fair bit of criticism that the actresses featured in the Annie Leibovitz-shot cover and photospread were, as Jezebel put it, “pretty, thin, female and white.”
Well, it turns out those characteristics do not necessarily sell magazines. Read More