And they said it couldn’t be done: a sustainable model for making money from videos that last longer than it takes for an adorable cat to try to climb out of a box. Hell, even sites that incorporate short video content have trouble making money off the endeavor, because advertisers still have a hard time figuring out how much one viewer’s time is worth.
So who would have guessed that it would be Vice–formerly the home of Canadian junkies who specialized in stories about drugs, sex and how cool they were–that finally broke the code, hitting $110 million in revenue for 2011. And this year, its going to make even more.
Slate Group chairman Jacob Weisberg wrote a memo to his staff today in response to this week’s Observer cover story, a look at how the 14-year-old site is faring against new and ferocious competition. He takes exception to our piece on a number of fronts, which I’ll explore here.
“I’m not sure Read More
Last August, News Corp. announced the launch of a publication readable only on tablets and mobile phones — a news app not linked to an existing publication, but an independent venture wholly dependent on those who own the products it’s viewable on. Company brass named Page Six legend Richard Johnson to head Read More