And they said it couldn’t be done: a sustainable model for making money from videos that last longer than it takes for an adorable cat to try to climb out of a box. Hell, even sites that incorporate short video content have trouble making money off the endeavor, because advertisers still have a hard time figuring out how much one viewer’s time is worth.

So who would have guessed that it would be Vice–formerly the home of Canadian junkies who specialized in stories about drugs, sex and how cool they were–that finally broke the code, hitting $110 million in revenue for 2011. And this year, its going to make even more. Read More