Earlier this week, former NBC entertainment chief Ben Silverman delivered the keynote address at the annual MIPTV conference in Cannes, France. Along the way, Mr. Silverman compared his newfangled next-generation studio Electus to Warner Bros. under Steve Ross, spoke about his recently announced project with MTV, and noted that watching how his Read More
Ben Silverman Teaming up With America Ferrera, MTV, and Procter & Gamble to Produce Interactive Telenovela
Ben Silverman’s newfangled “next generation studio” Electus announced today that it is teaming up with MTV, America Ferrera, and Procter & Gamble to create a interactive telenovella, titled Pedro & Maria. According to the release, Ms. Ferrera will executive-produce the series.
From today’s release:
The show is a bilingual, modern day Romeo & Juliet that Read More
Today, Ben Silverman, the former NBC entertainment chief who left the Peacock last year to start a newfangled “next generation studio” called Electus for IAC’s Barry Diller, revealed his new studio’s international programming slate. It’s arguably the best peak yet into Mr. Silverman’s professional activities and interests, post NBC.
Among the other partnerships announced today, Read More