WeWork, a co-working space on Little West 12th Street, is a warren of glassed-in office cubicles populated by aggressively branded startups with names like Strike Force and Savage. Rodawg is quite like the other young design and marketing businesses there, except that the product it centers around is illegal in the state of New York.
Founder Josh Gordon wants Rodawg to be for weed what “Billabong is for the surfing industry.”
Tall and scruffy, Mr. Gordon was dressed to meet The Observer in the casual-but-expensive mode popular among entrepreneurs: designer jeans, a plaid collared shirt opened to reveal a hefty gold chain and a T-shirt screen-printed with a steer skull. One arm draped over the back of a chaise, he spoke in the laconic, “bud”-peppered tone of someone who had had a positive high school experience. Read More