When the journalist David Dobbs first had the idea of writing an article about his mother’s love affair with a flight surgeon during World War II, he initially went the traditional route: he pitched the story to several magazines. Mr. Dobbs, who has written for The New York Times Magazine, Wired and National Geographic, usually writes about science, so the piece was a bit of a departure. The magazines he approached turned him down. He suspected at the time that the scale of the story was one problem—it was a complicated tale, hard to fit in a magazine, even at 6,000 or 8,000 words. Dedicated to his story despite the rejections, Mr. Dobbs started talking to Evan Ratliff, editor and co-founder of the online startup The Atavist, a self-described “boutique publishing house” that produces non-fiction articles for e-readers and smart phones. Read More