Journalists Take Refuge in the World of Branded Content
Until December, Melissa Lafsky Wall was the editor of Newsweek’s iPad edition, a job she landed on the strength of bylines in The New York Times, Salon, Wired and The Christian Science Monitor, as well as editing stints at the Huffington Post and the Freakonomics blog.
But as Newsweek was laying off staffers leading up to the death of its print edition, Ms. Lafsky Wall decided to go in an altogether new direction: since January, she has been the director of content at HowAboutWe, a startup dating site with a blog about courting, relationships and romance. Read More
