Melville House, the Dumbo-based indie book publisher, kept confusing us when they started posting all over the internet about “adopting a penguin” and “penguin lost.” Just because when we think of books and penguins, we have been conditioned by extensive branding and aggressive tote bag marketing to think of one Penguin only . But this promo has nothing to do with that penguin, but rather is about the books Death and the Penguin and Penguin Lost by the Russian crime novelist Andrey Kurkov and penguins, real ones, as in the kind that live in Antarctica. Read More