Oh, hell no.
From PaperlessPost.com’s Tumblr:
Inspired by Gwyneth Paltrow’s eye for casual luxury, goop.com curates all that is needed for a life well lived. Goop draws on modern refinement with an occasional streak of rebellion to create a uniquely upscale aesthetic that doesn’t take itself too seriously. Our newest collaboration with goop was inspired by classic tropes of luxe interior decor—ornate bone china, gilded butterflies, fine chinoiserie wallpaper—as well as contemporary minimalists like Ellsworth Kelly.
When one thinks of Gwyneth Paltrow, what comes to mind? A women who drinks a bottle of wine whilst cooking and then another before bed? Who told a reporter she’d rather smoke crack than eat processed cheese? Or the dictator of GOOP, an insane newsletter dedicated to making you pay $155 for a felt “catch-all,” which does not seem larger or sturdy enough to catch anything. (Besides maybe a nearby breeze.)
Gwyneth Paltrow has bought her GOOP newsletter to Brooklyn, meaning that all the hip 20-somethings must now pack up their fair-trade bindles and move to Queens.
She has strong ties to the borough: her dad was born in Brooklyn Jewish Hospital. Ms. Paltrow likes using her father to give her credibility. What gives her the authority to write a cookbook? Because her dad liked food. Why is she now a Brooklyn expert? Her dad was born there. Yikes.
Here’s a partial list of places you can never be caught dead in again: