The New York City Public Library's main branch bears the names of numerous donors.

Legacy Building: Paying to Write Your Name in Stone Doesn’t Always Ensure Immortality

As the baby boomers who became entrepreneurs, corporate raiders and captains of industry start to sense their mortality, Melissa Berman, president and CEO of Rockefeller Philanthropy Advisors, Inc., notices “many have begun to think about their legacy—to consider, beyond their business success, what their names stand for.” Some, of course, have also given considerable thought to where their names actually stand.

Read More