Real estate interests have a habit of rechristening neighborhoods into inelegant abbreviations that drive copy editors crazy: NoHo, NoLIta, ProCro. Or else they try to rebrand them as something dreadfully, hatefully bland like Clinton. If you’re Hakeem Jeffries, you might propose legislation like the Neighborhood Integrity Act to stop this nefarious activity. But if you work for googlemaps, you just moderate the debate as best you can. Read More

It worked for Francis Gumm, Norma Jean Baker and Gladys Mary Smith, so why not a condo project with less than stellar sales?

The Journal reports that the condo formerly known as 1280 Fifth Avenue is now going by a new moniker: One Museum Mile.

Apparently, the East Harlem building’s bid to woo the Read More

After years of NIMBY grumbling and financial trouble, Brooklyn’s latest development at 144 North 8th Street has finally, really, truly hit the market, according to Curbed. Although we don’t think it will ever shake its resentful nickname, the Finger Building has defied naysayers and is currently listing several units for sale, with prices just over $2 million. Read More