
Andrew Ross Sorkin’s NYTimes.com Book Ads are Too Big To Fail, Not Paperbacked
New York Times business columnist Andrew Ross Sorkin’s book Too Big Too Fail is out in paperback today and Penguin, Mr. Sorkin’s publisher, has bought up every inch of ad space on Business Day’s site to drive sales.
The words “New York Times bestseller” appear in the advertisements a total of four times. In Read More