Soon Times Square may be known for its iconic signage, its assortment of apparel shops like Forever 21 and American Eagle Outfitters, and, erm, Google?!

The vaunted tourist trap may be the perfect location for the web giant to test out a “brick and mortar” entity, said David LaPierre, executive vice president of CB Richard Ellis,.

“Theoretically at some point I envision brands like Google or like Amazon… finding a way to manage and spread, I think, their customer base beyond just the internet,” said Mr. LaPierre during CBRE’s third-quarter Manhattan retail media breakfast Monday.

“Time Square is a classic, great place to make that be your flagship.” Read More